Blog: Olly WehringBattle in Brazil - global brewers on the prowl?

Olly Wehring | 9 October 2006

As I approach my third anniversary here at just-drinks, I am reminded by an analyst of one area I wrote heaps about during my first few months in the job.

Some of you may remember, in 2003, when the Brazilian beer industry provided interesting reading. The country’s second-largest brewer, Schincariol, stole a march on market leader AmBev almost overnight, with a marketing push that succeeded in eating away at AmBev’s dominance. With hindsight, AmBev concedes that it was “arrogant” and “slow” at the time.

In a note to clients today (9 October), industry analyst Bear Stearns is warning that a new battle is brewing in the South American country. This time, it looks like Kaiser, which Molson Coors sold to FEMSA at the beginning of this year, who is going to give AmBev a run for its money. The unit is poised to launch its own advertising blitz, which may lead to another round of market share grabbing.

While Kaiser has its work cut out, AmBev could take quite a body blow if the campaign proves effective. If the global brewers get wind of the preparedness of Brazil’s beer drinkers to chop and change, then what’s not to stop them paying the country a long, possibly permanent visit?

We’ll keep a close eye on how the situation pans out. But, for now, in the words of Bear Stearns: “Let's Get Ready to Rumble.”


BLOG

The anatomy of a hangover

Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....

BLOG

No small beer for world-record breaking German waiter

How many beer mugs can one man carry? ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....

just-drinks homepage



Forgot your password?