Blog: Barry's day as Irish Distillers bids goodbye to main man
James Wilmore | 6 September 2013
Barry Crockett is calling time on his 47-year Irish whiskey career
Emotions were running high at Irish Distillers earlier this week as the Pernod Ricard-owned company said an official farewell to its master distiller, Barry Crockett.
Barry, who has been with the Jameson producer in its various forms for an amazing 47 years, was the local star of the show at an event to showcase a EUR100m upgrade to the unit's Midleton Distillery in County Cork. Tastings, local food and live music were laid on for around 900 guests as part of the 'housewarming' festival. Journalists were also given a chance to nose around the site's new Garden Stillhouse and a new Irish whiskey academy and archive.
But it was Barry's day really.
At the end of the festivities, a selected crowd was asked to come and see the main man speak and accept a gift. Bizarrely, the gathered throng were treated to the sight of a huge, gaudy, gold-framed portrait of the departing distiller and his successor, Brian Nation. A speech from Barry offered a mark of the man, as he spent little time talking about himself, instead regaling the crowd with anecdotes he'd discovered in the company's archives.
The portrait turned out to be a red herring, as behind it was a sign marking the fact that the company's old stillhouse has been renamed the ‘Barry Crockett Stillhouse’.
Irish Distillers CEO, Anna Malmhake, explained to me later the thinking behind the joke. Affectionately, she described Barry as “the perfect gentleman”, adding with a smile: “Having a big picture of himself is the worst thing he could imagine”.
The man himself was also treated to a standing ovation at a dinner held in one of the company's warehouses, rounded off with a live set by The Chieftains.
Cheers Barry, enjoy your retirement.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
Highfern has added a heavily-peated expression to its Angels' Nectar blended Scotch brand....
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- Six key trends for alcoholic drinks in 2016
- Aus wine industry pays price for past failures
- Ten things to know about spirits in the US
- What's in store for Super Bowl 5 - Focus
- Will value-sharing in Travel Retail become reality
- SABMiller hits back in UK corporation tax row
- William Grant & Sons restructures US team
- Diageo's Orphan Barrel The Gifted Horse - NPD
- American rye whiskey sales leap 600% in five years
- Moet Hennessy sees China rebound in strong FY
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research