Blog: Andy MortonBaileys and the "bellwether of naffness"

Andy Morton | 18 November 2015

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the liqueur's recent past.

“We’d gone from being a brand of relevant modernity to being the bellwether of naffness,” O’Bric told Drum magazine in an interview published this week.

Baileys is apparently surfing a new wave of popularity thanks to consumers' preference to drink it with coffee in Mexico and the US. Perhaps that is why O’Bric feels able to speak his mind.

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

NEWS

Heineken releases colour-change bottles at Miami music festival

Heineken has unveiled new aluminium bottles that turn black under black light....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

NEWS

Diageo rolls out vegan Baileys Almande Almondmilk in the US

Diageo has lined up a vegan variant of its Baileys liqueur in the US, following a test launch last year....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

just-drinks homepage



Forgot your password?