Blog: Bacardi's ice cube of information
Olly Wehring | 6 September 2016
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why?
Here are some more details to help answer my - and maybe your questions:
- Prototype ice-cube cases were developed using 3D modelling software, then produced using 3D printing. The final product cases were injection-moulded in food-safe resin and sealed with silicon
- The Smart Cube has sides of 25mm in length. Communication between the cube and the bar is via Bluetooth to an iPad Pro equipped with a bespoke web application
- The iPad Pro web app stores data on the cloud and features analytics to track drink activity; for example, the number of Bianco vs Rosso ordered
- The device can limit the number of drinks per consumer
- Detecting drink levels is achieved using capacitive liquid sensors within the cube case
- When a drink reaches a low level, the cube’s transmission beacon switches off momentarily. LEDs in the ice cube then pulse in a colour sequence
- The LEDs and beacon are controlled by a designed printed circuit board and powered by a small battery
- Aerogel - a technology created by NASA - has been used to ensure the device also functions as an ice cube by keeping it cool
- The Aerogel also serves as a floatation aid, keeping the beacon horizontal, which is required for signal transmission strength
And, as for the concept's potential applications?
- Detect when drinks have been tampered with
- Detect a drink's abv
- Can measure consumption
- Can track the number of drinks ordered, to help businesses with stocktaking and to measure drink popularity
- Can group cubes to help locate the friends for whom you ordered a round of drinks
Pretty impressive, huh.
In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- What the future looks like for Australian wine
- Has the politics of M&A changed? - Analysis
- Interview, Fever-Tree's founders
- Coca-Cola Co announces senior executive shake-up
- Heineken sees Tesco pull SKUs in UK
- Baijius brand value overtakes whisk(e)y - figures
- Heineken releases colour-change bottles
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research