Blog: Bacardi's ice cube of information
Olly Wehring | 6 September 2016
I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why?
Here are some more details to help answer my - and maybe your questions:
- Prototype ice-cube cases were developed using 3D modelling software, then produced using 3D printing. The final product cases were injection-moulded in food-safe resin and sealed with silicon
- The Smart Cube has sides of 25mm in length. Communication between the cube and the bar is via Bluetooth to an iPad Pro equipped with a bespoke web application
- The iPad Pro web app stores data on the cloud and features analytics to track drink activity; for example, the number of Bianco vs Rosso ordered
- The device can limit the number of drinks per consumer
- Detecting drink levels is achieved using capacitive liquid sensors within the cube case
- When a drink reaches a low level, the cube’s transmission beacon switches off momentarily. LEDs in the ice cube then pulse in a colour sequence
- The LEDs and beacon are controlled by a designed printed circuit board and powered by a small battery
- Aerogel - a technology created by NASA - has been used to ensure the device also functions as an ice cube by keeping it cool
- The Aerogel also serves as a floatation aid, keeping the beacon horizontal, which is required for signal transmission strength
And, as for the concept's potential applications?
- Detect when drinks have been tampered with
- Detect a drink's abv
- Can measure consumption
- Can track the number of drinks ordered, to help businesses with stocktaking and to measure drink popularity
- Can group cubes to help locate the friends for whom you ordered a round of drinks
Pretty impressive, huh.
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