Blog: Chris Brook-CarterAward-winning Coke - an ignoble victory

Chris Brook-Carter | 1 October 2004

Not a day goes by without a drinks company letting us know of an award they have recently picked up. But something tells me Coke won’t be singing from the rooftops about their latest accolade.

The Coca-Cola Co. of Great Britain won the coveted Ig Nobel prize last night for developing a way to convert tap water into a form that was unfit to drink, the Daily Telegraph reported today (1 October).

The award, a spoof Nobel prize, was presented to the company at Harvard university by three genuine Nobel laureates before an audience of 1,200 people throwing paper aeroplanes, the Telegraph said..

 Coke had to withdraw its Dasani brand from the UK earlier this year because the process it used to treat Thames water raised levels of bromate, a cancer-causing chemical, above legal standards, the newspaper noted.


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