Blog: Aussie wine - From nowhere to nirvana
James Wilmore | 14 November 2012
How did the Australian wine industry change itself from an ignored laughing stock into world beaters?
A thoroughly enjoyable BBC4 documentary - 'Chateau Chunder: When Australian Wine Changed the World' - sought to answer that question last night. Marketing seemed to be the key... and producing damn fine wine. The whistle-stop history tour was a mixture of the serious, the silly and the surreal (no doubt inspired by the title's reference to a Monty Python sketch). Definitely worth a watch, if you missed it.
Click here for access.
It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...
After a 2014 it'll want to forget, Treasury Wine Estates has some good news....
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...
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