Blog: Olly WehringAt last - it's Wine Idol

Olly Wehring | 1 March 2007

It was only a matter of time, I suppose. The explosion of reality television around the world has finally come to the drinks industry.

The Wine Makers, a series spread over six one-hour episodes, is coming to the US later this year.

The press release paints the scene better than I ever could: “The stakes are high as this diverse group of men and women are plunged head first into one of the world’s most uniquely challenging yet rewarding professions,” it reads.

“The 12 contestants, chosen from an initial pool of over 600 applicants, will experience every aspect of the wine industry from viticulture and enology to sales and marketing - but only one will be chosen to create and launch their own wine label.”

Is it too late to send in my application? I’m quite tempted to get a feel for “one of the world’s most uniquely challenging yet rewarding professions”.

Any of you winemakers fancy a jobswap for a month or so?


BLOG

Net-buster kicks-off Budweiser 'Dream Goal' campaign - video

A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal. ...

BLOG

Are New York's craft beer fans any the (Bud)weiser?

No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...

BLOG

The secret to a long life? Three cans of Dr Pepper a day - video

A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...

BLOG

Want to work for just-drinks?

It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....

just-drinks homepage



Forgot your password?