Blog: At last - it's Wine Idol
Olly Wehring | 1 March 2007
It was only a matter of time, I suppose. The explosion of reality television around the world has finally come to the drinks industry.
The Wine Makers, a series spread over six one-hour episodes, is coming to the US later this year.
The press release paints the scene better than I ever could: “The stakes are high as this diverse group of men and women are plunged head first into one of the world’s most uniquely challenging yet rewarding professions,” it reads.
“The 12 contestants, chosen from an initial pool of over 600 applicants, will experience every aspect of the wine industry from viticulture and enology to sales and marketing - but only one will be chosen to create and launch their own wine label.”
Is it too late to send in my application? I’m quite tempted to get a feel for “one of the world’s most uniquely challenging yet rewarding professions”.
Any of you winemakers fancy a jobswap for a month or so?
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Heineken to stay "active player" in beer M&A - CFO
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- TWE unveils Penfolds range after CEO's "bold move"