Blog: At last - it's Wine Idol
Olly Wehring | 1 March 2007
It was only a matter of time, I suppose. The explosion of reality television around the world has finally come to the drinks industry.
The Wine Makers, a series spread over six one-hour episodes, is coming to the US later this year.
The press release paints the scene better than I ever could: “The stakes are high as this diverse group of men and women are plunged head first into one of the world’s most uniquely challenging yet rewarding professions,” it reads.
“The 12 contestants, chosen from an initial pool of over 600 applicants, will experience every aspect of the wine industry from viticulture and enology to sales and marketing - but only one will be chosen to create and launch their own wine label.”
Is it too late to send in my application? I’m quite tempted to get a feel for “one of the world’s most uniquely challenging yet rewarding professions”.
Any of you winemakers fancy a jobswap for a month or so?
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
A new survey released today reveals that while 50% of UK workers would choose alcohol as a Christmas present from their employees, just 7% would opt for a charity donation sent on their behalf....
Here's a round-up of the big stories on just-drinks last week, featuring Carlsberg, SABMiller, Campari, Monster Beverage Corp and the Australian wine industry....
- Coca-Cola pressure builds as bid rumours swirl
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - Diageo Making the Best of a Bad Job?
- Comment - IPO Launch a Tonic for Fever-Tree
- How Modern Marketing Compounds My Twitter Shame
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Anheuser-Busch InBev cuts jobs in US shake-up
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- Diageo targets Millenial women with Baileys push
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- The IWSR Global Trends Report 2014
- Global Beer Opportunities: Beyond Standard Lager
- Global Cognac insights - market forecasts, product innovation and consumer trends research