Blog: Olly WehringAt last - it's Wine Idol

Olly Wehring | 1 March 2007

It was only a matter of time, I suppose. The explosion of reality television around the world has finally come to the drinks industry.

The Wine Makers, a series spread over six one-hour episodes, is coming to the US later this year.

The press release paints the scene better than I ever could: “The stakes are high as this diverse group of men and women are plunged head first into one of the world’s most uniquely challenging yet rewarding professions,” it reads.

“The 12 contestants, chosen from an initial pool of over 600 applicants, will experience every aspect of the wine industry from viticulture and enology to sales and marketing - but only one will be chosen to create and launch their own wine label.”

Is it too late to send in my application? I’m quite tempted to get a feel for “one of the world’s most uniquely challenging yet rewarding professions”.

Any of you winemakers fancy a jobswap for a month or so?


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?