Blog: Andy MortonAt Coca-Cola Co, it's not just the head count that's getting smaller

Andy Morton | 29 January 2015

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging.

This week, Coca-Cola Canada confirmed it is dropping its 591ml bottles in favour of the 15% smaller 500ml. The unit is also launching a 310ml can format that, while not new to the Coca-Cola global system, is one of the less common sizes.

You can expect to see a lot more of the 310ml, as Coca-Cola regions around the world embrace the new “small is beautiful” ethos. This not only shows that management is tackling obesity concerns and cutting calories from its range, it also means better margins and a fatter bottom line, for Coca-Cola at least.


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