Blog: Armenia, not Bordeaux, is the home of wine
Chris Mercer | 12 January 2011
Let's hear it for Armenia, home of the oldest known winery.
Bordeaux and Dom Perignon may be more familiar names in the world of wine these days, but they have Armenians to thank for all that, it seems. As I'm sure you've heard, researchers have found evidence of a 6,000-year-old winemaking suite in a cave in Armenia. It is thought to be the oldest known evidence of winemaking.
On learning this, I will admit, my first port of call was Google Maps. Be honest, did you know where this country was before the start of the week? And I'm talking exact location here. Knowing that it used to form the USSR doesn't count.
So, the Old World was once the New World, with a bit of Greek wine production sandwiched inbetween. Have we always been having the same conversations? Did Armenian merchants return from Europe with tales about upstarts having a crack at wine production? Of course, they wouldn't have been Armenian because Armenia didn't technically exist, but you get the gist.
Maybe some years after we manage to properly screw up the world's climate, some future explorer will confirm the existence of once-upon-a-time winemaking tools in the Medoc.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1