Blog: Armenia, not Bordeaux, is the home of wine
Chris Mercer | 12 January 2011
Let's hear it for Armenia, home of the oldest known winery.
Bordeaux and Dom Perignon may be more familiar names in the world of wine these days, but they have Armenians to thank for all that, it seems. As I'm sure you've heard, researchers have found evidence of a 6,000-year-old winemaking suite in a cave in Armenia. It is thought to be the oldest known evidence of winemaking.
On learning this, I will admit, my first port of call was Google Maps. Be honest, did you know where this country was before the start of the week? And I'm talking exact location here. Knowing that it used to form the USSR doesn't count.
So, the Old World was once the New World, with a bit of Greek wine production sandwiched inbetween. Have we always been having the same conversations? Did Armenian merchants return from Europe with tales about upstarts having a crack at wine production? Of course, they wouldn't have been Armenian because Armenia didn't technically exist, but you get the gist.
Maybe some years after we manage to properly screw up the world's climate, some future explorer will confirm the existence of once-upon-a-time winemaking tools in the Medoc.
I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....
PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
- Coca-Cola pressure builds as bid rumours swirl
- Gin: Plymouth's from Plymouth, London's from...?
- Comment - IPO Launch a Tonic for Fever-Tree
- Fireball Recall: Putting Out Fire with Anti-Freeze
- Why Chinese beverages won't conquer the world
- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Anheuser-Busch InBev cuts jobs in US shake-up
- Diageo targets Millenial women with Baileys push
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Beer Opportunities: Beyond Standard Lager
- The IWSR Global Trends Report 2014
- Global Cognac insights - market forecasts, product innovation and consumer trends research