Blog: Are we in for a tweet? Budweiser takes to Twitter

James Wilmore | 28 January 2013

Anheuser-Busch InBev has finally decided to embrace that new-fangled website known as Twitter. 

We've been scratching our heads here for a while over the brewer's lack of activity on the social media site. One official account - ABInBevPR has yet to speak to the world, while another, ABInBevNews, has only attracted 259 followers in its five-month existence. 

Compare this to Heineken's 55,000-odd followers

But now, Budweiser has its own official account, which went live yesterday. It all ties in with the brewer's promotional activity around this weekend's Super Bowl.

However, this morning's press release trumpeting the Twitter account gives a clue to A-B InBev's reticence, explaining that Twitter has now introduced an age verification tool.

Although, I appeared to be able to follow the feed without confirming my age.

Perhaps they just knew?

Follow me on Twitter @jamescwilmore


BLOG

How a visit to the dentist helped Muthar Kent get ahead in business

Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking....

BLOG

What's on offer in the UK off-trade?

A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd. ...

BLOG

Hennessy's time capsule is for the ages

To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac....

BLOG

Monster Beverage Corp backs the right horse

Rarely do sponsorship deals pay off so quickly. ...

just-drinks homepage



Forgot your password?