Blog: Are we in for a tweet? Budweiser takes to Twitter

James Wilmore | 28 January 2013

Anheuser-Busch InBev has finally decided to embrace that new-fangled website known as Twitter. 

We've been scratching our heads here for a while over the brewer's lack of activity on the social media site. One official account - ABInBevPR has yet to speak to the world, while another, ABInBevNews, has only attracted 259 followers in its five-month existence. 

Compare this to Heineken's 55,000-odd followers

But now, Budweiser has its own official account, which went live yesterday. It all ties in with the brewer's promotional activity around this weekend's Super Bowl.

However, this morning's press release trumpeting the Twitter account gives a clue to A-B InBev's reticence, explaining that Twitter has now introduced an age verification tool.

Although, I appeared to be able to follow the feed without confirming my age.

Perhaps they just knew?

Follow me on Twitter @jamescwilmore


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