Blog: Are we in for a tweet? Budweiser takes to Twitter
James Wilmore | 28 January 2013
Anheuser-Busch InBev has finally decided to embrace that new-fangled website known as Twitter.
We've been scratching our heads here for a while over the brewer's lack of activity on the social media site. One official account - ABInBevPR has yet to speak to the world, while another, ABInBevNews, has only attracted 259 followers in its five-month existence.
Compare this to Heineken's 55,000-odd followers.
But now, Budweiser has its own official account, which went live yesterday. It all ties in with the brewer's promotional activity around this weekend's Super Bowl.
However, this morning's press release trumpeting the Twitter account gives a clue to A-B InBev's reticence, explaining that Twitter has now introduced an age verification tool.
Although, I appeared to be able to follow the feed without confirming my age.
Perhaps they just knew?
Follow me on Twitter @jamescwilmore
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- The post-Brexit winners and losers - Analysis
- Is there a future for the global beer brand?
- Can fruit cider survive UK slowdown? - Focus
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Spirits and Wine: Corporate Overview
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends