Blog: Olly WehringAre New York's craft beer fans any the (Bud)weiser?

Olly Wehring | 25 March 2015

No sooner had Anheuser-Busch InBev taken a gentle pop at the US craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.

Last month, Anheuser-Busch invited some of the Big Apple's hipsters to a bar in Brooklyn and got them to try a mystery beer.

Take a wild guess.


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