Blog: Olly WehringAre New York's craft beer fans any the (Bud)weiser?

Olly Wehring | 25 March 2015

No sooner had Anheuser-Busch InBev taken a gentle pop at the US craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.

Last month, Anheuser-Busch invited some of the Big Apple's hipsters to a bar in Brooklyn and got them to try a mystery beer.

Take a wild guess.

ANALYSIS

The President-Elect Trump effect on alcohol, the draw of local spirits and the vital role of the IR director - The just-drinks Analyst

just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?