Blog: Are MINTs the new BRICs?
James Wilmore | 7 January 2014
Move over the BRICs, the MINTs are here to freshen things up.
Yes, we have a fresh batch of countries that are set to emerge as powerhouses of the world economy, if they continue their current trajectory. Jim O'Neill, the economist who coined the acronym BRICs (Brazil, Russia, India and China), has come up with a new one: the MINTs - that's Mexico, Indonesia, Nigeria and Turkey.
The reason these countries are being talked up, O'Neill says, is because for at least the next 20 years they have good "inner demographics" - which means they'll see an increase in the number of people eligible to work, relative to those not working.
"If Mexico, Indonesia, Nigeria and Turkey get their act together, some of them could match Chinese-style double-digit rates between 2003 and 2008," says O'Neill, writing for the BBC.
Based on Goldman Sachs figures, Nigeria is set to see the biggest lift in GDP, rising from its current position of 39 to 13 by 2050.
Drinks firms are no doubt already on top of these trends. Anheuser-Busch InBev's takeover of Mexico's Grupo Modelo is the obvious example. But Turkey, for example, is far from an easier place for alcohol producers to operate at the moment after a regulatory clampdown last year.
For drinks producers, some of the MINTs may not be as fresh tasting, compared to other industries, for some time yet.
UK-based readers can listen to a BBC Radio 4 series on the MINTs here
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
Highfern has added a heavily-peated expression to its Angels' Nectar blended Scotch brand....
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- What's so special about Islay anyway? - Comment
- Six key trends for alcoholic drinks in 2016
- What do Bourbon and craft beer have in common?
- Ten things to know about spirits in the US
- Aus wine industry pays price for past failures
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Diageo's Orphan Barrel The Gifted Horse - NPD
- Suntory bids for Lucozade, Ribena Nigerian network
- American rye whiskey sales leap 600% in five years
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research