Blog: Lucy BritnerArdbeg's US$16,000 camping trip

Lucy Britner | 6 September 2016

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip. It is described as an "extraordinary odyssey into essential Islay".

Participants start their "odyssey" with an "arduous trek" to Ardbeg's water source, Loch Uigeadail. I wouldn't go so far as to call it arduous - I remember walking up to the loch from the distillery three years ago... the day after running the island's half marathon.

Next up - rowing the casks along the coast - that could be tricky. Islay's coast line is just about the dictionary definition of "rugged". You also have to dig 64kg of peat and cook on an open fire. You get a 12kg ration pack, which will get much lighter once you have consumed some of the Ardbeg 10-year-old within.

Accompanying the first ARDventurers is distillery manager Micky Heads and survival expert Monty Halls.

If you fancy it, get saving: Prices for the trip start from US$16,000.

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

NEWS

Rossi D'Asiago extends Antica Sambuca Classic to include 5cl pack

Rossi D'Asiago has added a 5cl version of its Antica Sambuca Classic to the brand's offering, as it looks to boost sales in the Global Travel Retail channel....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?