Blog: Chris Brook-CarterAnything you can do

Chris Brook-Carter | 19 July 2004

Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.

The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.

This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.

The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.


BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

just-drinks homepage



Forgot your password?