Blog: Chris Brook-CarterAnything you can do

Chris Brook-Carter | 19 July 2004

Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.

The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.

This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.

The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?