Blog: Anything you can do
Chris Brook-Carter | 19 July 2004
Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.
The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.
This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.
The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Trump, local spirits and the IR role - The Analyst
- Interview - Bernstein analyst Trevor Stirling
- Beam Suntory opens global headquarters in Chicago
- Absolut not "sufficiently focussed" on Millennials
- Diageo wine assets integration head to leave TWE
- Molson Coors names UK & Ireland managing director
- TWE renames Blossom Hill fruit wine range