Blog: Anything you can do
Chris Brook-Carter | 19 July 2004
Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.
The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.
This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.
The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.
Here's a round-up of the top stories on just-drinks last week, featuring PepsiCo and Coca-Cola Co, Castel, Molson Coors and the cachaca sector....
There was a big focus on supermarkets and their Scotch offerings this week when a couple of own-brand malts scooped top awards at the International Wines and Spirits Competition (IWSC)....
You can't seem to move at the moment for news of US craft brewers expanding....
Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- just The Preview - Anheuser-Busch InBev's H1 & Q2
- Comment - Beer - What’s in a (Brand) Name?
- NPD: Alcohol Beverage “Mash-Ups” Fuel Innovation
- Diageo silent over Shuijingfang writedown report
- Britvic promotes GB marketing head to global post
- Sales, profits fall at Moet Hennessy in H1
- Molson Coors CEO to retire
- Diageo's Captain Morgan Facebook ad banned