Blog: Chris Brook-CarterAnything you can do

Chris Brook-Carter | 19 July 2004

Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.

The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.

This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.

The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.


Are you fodmap-compliant? The latest health fad uncovered

Forget gluten-free. Fodmaps are the latest food trend, and if you work in the soft drinks industry it is important to know where you stand with them....


Baileys and the "bellwether of naffness"

Companies are very protective of their brand image. So it is refreshing to hear Diageo's Garbhan O’Bric, the global brand director for Baileys, speak the unvarnished truth when talking about the lique...


From pixels to pilsner - how video games are moving into alcohol

Alcohol companies love a good movie tie-in. A brush with Hollywood glamour seems to give marketers the warm and fuzzies, judging by the number of deals done over the past few years. The new James Bond...


Tax Free World Association - Day three: Beam Suntory's big boat and Patron's virtual home

just-drinks is in Cannes this week at the Tax Free World Association show. Here's the second part of Andy Morton's blog, which will keep you up-to-date at one of the most important dates in the Trave...

just-drinks homepage

Forgot your password?