Blog: Anything you can do
Chris Brook-Carter | 19 July 2004
Of course, just-drinks doesn’t like to deal in stereotypes, however they are hard to avoid at times.
The world’s oddest beer centred promotion, the Darwin Beer Can Regatta in Australia’s Northern Territory, attracted a record field this year with more than 20 improbable boats.
This was the 30th time the event – which confirms, to some, general assumptions about the Territory lifestyle - had been held.
The rules are simple. Crews take to the water on vessels made from beer (or soft drink) cans, which must be capable of staying afloat with four people. Adding pieces of plastic or plywood is acceptable but just sticking cans on an existing vessel means instant disqualification.
Here's a round-up of the big stories on just-drinks last week, featuring AG Barr, Bombay Sapphire, Wines of South Africa and Pabst Brewing Co....
It seems there's not much in the world that can make people smile these days. Luckily, we're part of an industry that has just been scientifically proven to do just that. ...
Despite accounting for just a small percentage of overall sales, craft beer is making an impression on the US....
Here's a round-up of the big stories on just-drinks last week, featuring SABMiller, Orangina Schweppes, PepsiCo and Scottish devolution....
- No Home Comfort for TWE as Bids Collapse
- Treasury Wine Estates: Here I Go Again On My Own
- Bacardi Seeks Own History at Bombay Sapphire Home
- Will low-alcohol wines wither on the vine?
- Coca-Cola Life US launch fails to ignite
- Diageo's Johnnie Walker hit by Travel Retail slump
- Carlsberg suspends production at Russian brewery
- Anheuser-Busch InBev shuts fourth Russian brewery
- Mallya stays chairman at Diageo's United Spirits
- Treasury Wine Estates pulls plug on takeover talks