Blog: Chris Brook-CarterAnyone got a light?

Chris Brook-Carter | 5 October 2005

Life is full of little pleasures, is it not? A cold beer on a hot day. That first cigarette of the day. But, hey! What say you, we make these little pleasures even smaller, by putting them together?

German company Nautilus GmbH Laboratoriumsbedarf has developed a 6.3% ABV lager with three milligrams of nicotine alkaloids per 250ml can. Three cans of the drink will provide you with the equivalent amount of nicotine as a pack of 20 cigarettes.

NicoShot is being marketed as a nicotine replacement therapy “designed to satisfy the nicotine urge whenever you want a cigarette, but can’t smoke,” says Richard Davis, president of Beverage Marketing USA, which handles publicity for NicoShot.

The drink is expected to be launched in Ireland shortly… a country with a smoking ban.


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?