Blog: Chris Brook-CarterAnyone got a light?

Chris Brook-Carter | 5 October 2005

Life is full of little pleasures, is it not? A cold beer on a hot day. That first cigarette of the day. But, hey! What say you, we make these little pleasures even smaller, by putting them together?

German company Nautilus GmbH Laboratoriumsbedarf has developed a 6.3% ABV lager with three milligrams of nicotine alkaloids per 250ml can. Three cans of the drink will provide you with the equivalent amount of nicotine as a pack of 20 cigarettes.

NicoShot is being marketed as a nicotine replacement therapy “designed to satisfy the nicotine urge whenever you want a cigarette, but can’t smoke,” says Richard Davis, president of Beverage Marketing USA, which handles publicity for NicoShot.

The drink is expected to be launched in Ireland shortly… a country with a smoking ban.


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