Blog: Anheuser-Busch InBev – Hey, everyone. Come, see how good I look
Olly Wehring | 3 February 2011
It was Mrs Wehring's birthday yesterday. She got lots of surprises on the day, the lucky lady. She likes surprises - who doesn't?
It's a pity, though, that Anheuser-Busch InBev's attempts to give the UK drinks media a surprise yesterday failed so dismally. The unit's launch of the cider extension of the Stella Artois brand was set to be heralded by a lunchtime press event, the details of which had been kept very hush-hush.
How exciting, we in the press corp thought. What could this be about?
Sadly, the surprise bubble was burst prior to the party, with A-B InBev choosing to issue full details of Stella Artois Cidre to a UK publication prior to the event.
This isn't the first time a 'surprise' product launch announcement has been trumped. I shan't name names - actually, I will, Britvic.
It's also not the first time that news of the arrival of a new product from A-B InBev has got out before the company was ready. Back in 2008, leaked news of the impending arrival of Stella Artois 4% prompted the hasty arrangement of a press conference in London - so hasty, in fact, that no samples of the beer were available to manhandle or taste.
Now, it's very easy to take potshots at companies the size of A-B InBev - indeed, some appear to take tremendous pleasure in doing just that. But, we here at just-drinks are always keen to search out the good in a company, regardless of how big they are.
It proves nigh-on impossible to do just that, however, when a company believes its next big thing is so great that it warrants a literal unveiling, with trumpet-y fanfare, silk throw and 'ta-da' jazz-hands, only for news to break elsewhere beforehand; even moreso if the company concerned broke its own embargo willingly.
You'll forgive me, then, for politely declining any future 'we're-not-going-to-tell-you-what-it's-about' invitations. My heart just can't take the crushing disappointment any more.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- SAB shareholders granted AB InBev vote split
- Craft Brew Alliance poised for AB InBev takeover?
- Diageo's Guinness Rye Pale Ale - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages