Blog: Andy MortonAnheuser-Busch InBev execs have a dream - a US$350m-sized one

Andy Morton | 15 November 2016

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive?

Is it naked ambition? Faith? The good of mankind?

It could well be any of those things. Or it could be something else entirely. Step forward AB InBev's so-called 2020 Dream Incentive Plan, which has apparently been disclosed before in regulatory filings but I first read about in a Sunday Telegraph report over the weekend.

The plan promises the company's top 65 executives a share in a US$350m windfall (that's about $5.4m each), but only if annual sales exceed $100bn by 2020. Current sales stand at just $55bn, even after accounting for the recent ingestion of SABMiller.

Could this be why the world's biggest brewer chases more consolidation, and is preparing to buy The Coca-Cola Co, according to the Telegraph?

Perhaps. Though I prefer to think it's for the good of mankind.

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