Blog: Anheuser-Busch InBev execs have a dream - a US$350m-sized one
Andy Morton | 15 November 2016
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive?
Is it naked ambition? Faith? The good of mankind?
It could well be any of those things. Or it could be something else entirely. Step forward AB InBev's so-called 2020 Dream Incentive Plan, which has apparently been disclosed before in regulatory filings but I first read about in a Sunday Telegraph report over the weekend.
The plan promises the company's top 65 executives a share in a US$350m windfall (that's about $5.4m each), but only if annual sales exceed $100bn by 2020. Current sales stand at just $55bn, even after accounting for the recent ingestion of SABMiller.
Could this be why the world's biggest brewer chases more consolidation, and is preparing to buy The Coca-Cola Co, according to the Telegraph?
Perhaps. Though I prefer to think it's for the good of mankind.
just-drinks is thrilled to welcome a new industry commentator to the fold. Until earlier this year, Ian Shackleton spent over 25 years as a beverages analyst with several major banks, including Credit...
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Trump, local spirits and the IR role - The Analyst
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Remy snaps up Seattle's Westland Distillery
- Diageo reaches deal in Stitzel legal row
- Sazerac poaches ex-Diageo government director