Blog: And that's - hic - how I met your mother
Olly Wehring | 27 November 2006
If you log onto just-drinks with any regularity, you get to see an awful lot of my awful mugshot. How, you may wonder, did a face like that ever have any success with the ladies. Well, scientists - obviously - may have the answer, according to an article I stumbled on the BBC.
The key lies in what is commonly known as beer goggles. For those who have never seen a gremlin mysteriously transform into the beauty or Prince Charming of your dreams as a night out has progressed, this is the phenomenon that seems to transform ugly people into stunners after a few drinks.
The University of Manchester claims to have worked out a formula to determine the strength of your beer goggles on any one night - and alcohol is only one of the factors to take into account.
The equation, which can be seen in full here, also factors in the level of light in the pub or club, the drinker’s own eyesight and the room’s smokiness. The distance between the two people also plays a part.
So, for your best chance of pulling, particularly if you are aesthetically-challenged: frequent dark, smoky rooms where plenty of drunk people hang out, keep your distance from everyone and only make eyes at other people who appear to be squinting.
At last - a foolproof plan.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
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