Blog: And that's - hic - how I met your mother
Olly Wehring | 27 November 2006
If you log onto just-drinks with any regularity, you get to see an awful lot of my awful mugshot. How, you may wonder, did a face like that ever have any success with the ladies. Well, scientists - obviously - may have the answer, according to an article I stumbled on the BBC.
The key lies in what is commonly known as beer goggles. For those who have never seen a gremlin mysteriously transform into the beauty or Prince Charming of your dreams as a night out has progressed, this is the phenomenon that seems to transform ugly people into stunners after a few drinks.
The University of Manchester claims to have worked out a formula to determine the strength of your beer goggles on any one night - and alcohol is only one of the factors to take into account.
The equation, which can be seen in full here, also factors in the level of light in the pub or club, the drinker’s own eyesight and the room’s smokiness. The distance between the two people also plays a part.
So, for your best chance of pulling, particularly if you are aesthetically-challenged: frequent dark, smoky rooms where plenty of drunk people hang out, keep your distance from everyone and only make eyes at other people who appear to be squinting.
At last - a foolproof plan.
Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise. ...
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Pernod switches Travel Retail Europe op's director
- AB InBev unveils Stella Artois three-packs
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Consumer and Market Insights: Wine Market in China