Blog: An Innocent promotion…

Michelle Russell | 27 May 2010

Recent figures from mysupermarket.com show that chilled juice drinks are the second most promoted category in UK stores.

Information gathered from Asda, Tesco, Sainsbury’s and Ocado, found cider and alcopops the ninth most promoted category, while squash was 11th.

Categorised by brand however, UK smoothie maker Innocent made the top spot for the most promoted brand in all four stores, with 95.1% of its items on promotion.

The firm reported pre-tax losses of GBP11.2m for 2008, compared to profits of GBP12m in the prior year.

And according to the annual Britvic Soft Drinks Report published last month, smoothie sales slid in the UK in 2009, falling by 27% in value and volume during the year.

Little wonder, then, that the struggling smoothie maker is promoting so fiercely.


BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

just-drinks homepage



Forgot your password?