Chris Mercer

An iconic drinks blog

By: Chris Mercer - 11 October 2011 15:25

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Here is an iconic drinks blog written in iconic times by a member of an iconic team of drinks journalists. If there's one thing you need to remember, it's that what you're reading is iconic.

Or is it? I think you know the answer. Since when does everything the drinks industry does have to be considered iconic, or, to quote the dictionary definition, something "worthy of veneration"?

Perhaps it is just me, or perhaps things really are getting worse. So many people overuse the term that it feels a little harsh picking out individual examples.

But, to illustrate the point here's some recent examples from my inbox: the gold and green colours on Cobra beer were this week described as iconic (that's the colours 'gold' and 'green'); Constellation Brands last week described Ruffino wine as iconic; while Diageo has recently "scoured the globe" to search for the city with the most iconic nightlife.

What does any of this mean? I can't tell you, but I can tell you that it's all becoming too much. I'm overwhelmed with iconic emotions and my ability to venerate is wearing thin. So, please, stop it.

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