Blog: Chris MercerAn iconic drinks blog

Chris Mercer | 11 October 2011

Here is an iconic drinks blog written in iconic times by a member of an iconic team of drinks journalists. If there's one thing you need to remember, it's that what you're reading is iconic.

Or is it? I think you know the answer. Since when does everything the drinks industry does have to be considered iconic, or, to quote the dictionary definition, something "worthy of veneration"?

Perhaps it is just me, or perhaps things really are getting worse. So many people overuse the term that it feels a little harsh picking out individual examples.

But, to illustrate the point here's some recent examples from my inbox: the gold and green colours on Cobra beer were this week described as iconic (that's the colours 'gold' and 'green'); Constellation Brands last week described Ruffino wine as iconic; while Diageo has recently "scoured the globe" to search for the city with the most iconic nightlife.

What does any of this mean? I can't tell you, but I can tell you that it's all becoming too much. I'm overwhelmed with iconic emotions and my ability to venerate is wearing thin. So, please, stop it.


BLOG

The anatomy of a hangover

Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....

BLOG

No small beer for world-record breaking German waiter

How many beer mugs can one man carry? ...

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....

just-drinks homepage



Forgot your password?