Blog: Allied's allies
Chris Brook-Carter | 22 August 2003
For to be honest is seems extraordinary that Allied's shares should have jumped nearly 14p to 395p yesterday on the rumours that Brown-Forman was planning a takeover of its bigger rival. You would think investors would have heard the boy cry wolf enough times over a possible merger/takeover of Allied in the last few years.
Only a matter of months ago it was Bacardi who were linked to the Bristol-based group, now we are led to believe that a Jack Daniel's/Beefeater alliance is only a few signatures away - possibly with the help of Bacardi.
Certainly on the surface a Brown-Forman/Allied alliance is an attractive proposition, so if there is truth in the whispers then the excitement would be understandable.
But analysts believe a bidder is likely to need to pay 450p per share, or US$7.66 billion, for Allied, which seems a bigger bite than Brown-Forman could swallow, particularly as the American is not a pure drinks player, running among other businesses a luggage company.
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- Diageo's Captain Morgan Facebook ad banned
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- Champagne Nicolas Feuillatte appoints new CEO