Blog: All packed up
Chris Brook-Carter | 6 August 2004
Even Coca-Cola has bowed to the unique pressures that Germany’s mandatory deposit law on mono-use drinks packaging has placed on operators there.
The Coca-Cola Company has agreed to sell its Coca-Cola, Fanta and Sprite products in 1.25-liter bottles exclusively designed with the P logo imprinted on its neck for the German discount supermarket chain, Plus.
Because of the introduction of a 2003 deposit law, German supermarket chains want to sell and take back only packaging which is unique to their stores. Until recently, Coke was not willing to potentially dilute its brand image by selling its products in a bottle exclusive to an individual chain.
However, even a brand like Coke was suffering from the decision, which was resulting in the absence of its products at some supermarket chains (PepsiCo is already present in several chains with their own versions of bottles).
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch