Blog: All packed up
Chris Brook-Carter | 6 August 2004
Even Coca-Cola has bowed to the unique pressures that Germany’s mandatory deposit law on mono-use drinks packaging has placed on operators there.
The Coca-Cola Company has agreed to sell its Coca-Cola, Fanta and Sprite products in 1.25-liter bottles exclusively designed with the P logo imprinted on its neck for the German discount supermarket chain, Plus.
Because of the introduction of a 2003 deposit law, German supermarket chains want to sell and take back only packaging which is unique to their stores. Until recently, Coke was not willing to potentially dilute its brand image by selling its products in a bottle exclusive to an individual chain.
However, even a brand like Coke was suffering from the decision, which was resulting in the absence of its products at some supermarket chains (PepsiCo is already present in several chains with their own versions of bottles).
It's a bank holiday here in the UK on Monday (25 August). just-drinks' team will be taking a well-earned lie down. ...
Poland is hardly noted for its cider consumption, but all this could be about to change. ...
Here's a brave move by the folk from Camerata at Paulie's in Houston: a wine-related parody of Summer Nights from Grease....
Here's a round-up of the top stories on just-drinks last week, featuring The Coca-Cola Co and Monster Beverage Corp, Constellation Brands, Anheuser-Busch InBev and Australia's wine producers....
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Constellation grapples with glass as reality bites
- Brewers Feel Prolonged Russian Winter
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Diageo appoints head for Asia marketing unit