Blog: Olly WehringAlcohol advertising on the internet

Olly Wehring | 18 June 2009

France's Senate has at last seen sense and decided to overturn a bizarre attempt to ban alcohol publicity on the internet.

French Senators this week voted to amend France's Loi Evin, which has governed alcohol publicity since 1991, to include the internet.

The move should mark the endgame in what has been nearly 18 months of limbo for wine, beer and spirits firms operating in France.

In February 2008, the National Association for the Prevention of Alcoholism and Addiction won a court battle against Heineken, arguing that its online publicity was illegal. France's Loi Evin makes no mention of the internet, therefore internet publicity is not legal, argued the campaign group.

A Paris court judge agreed, sparking a bizarre chapter in the history of alcohol in France.

Chris M.


BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

just-drinks homepage



Forgot your password?