Blog: Alcohol advertising on the internet
Olly Wehring | 18 June 2009
France's Senate has at last seen sense and decided to overturn a bizarre attempt to ban alcohol publicity on the internet.
French Senators this week voted to amend France's Loi Evin, which has governed alcohol publicity since 1991, to include the internet.
The move should mark the endgame in what has been nearly 18 months of limbo for wine, beer and spirits firms operating in France.
In February 2008, the National Association for the Prevention of Alcoholism and Addiction won a court battle against Heineken, arguing that its online publicity was illegal. France's Loi Evin makes no mention of the internet, therefore internet publicity is not legal, argued the campaign group.
A Paris court judge agreed, sparking a bizarre chapter in the history of alcohol in France.
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....
- Interview Berry Bros & Rudd CEO Dan Jago - Part I
- The threat of excess choice in beer is over-stated
- Key trends for the beer category in 2017 - Focus
- Key trends for the spirits sector in 2017 - Focus
- Key trends for the alcohol category in 2017
- Pernod Ricard's Method and Madness Irish whiskey
- Premium to counter mainstream in gin - research
- Bacardi lines up Canadian bottling plant closure
- Pernod unveils new St Patrick's Day Jameson bottle
- Asahi Group lifts 2016 sales, profits
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global gin insights - market forecasts, product innovation and consumer trends