Blog: Chris Brook-CarterAir Jamaica - No rum? No comment

Chris Brook-Carter | 4 May 2005

A flight last week threw up an interesting marketing strategy, that I think might be the beginning of something big.

As a guest of Appleton Estates rum, I was lucky enough to spend four days in Jamaica last week. On the Air Jamaica flight from London Heathrow (10 hours - fun), the rum was flowing rather well – rather too well, as it turns out. Around three-quarters of the way over the Atlantic, the flight was drunk dry.

A rum-free flight? To Jamaica? Poor hospitality, perhaps? Or maybe what duty free was invented for?

Here’s hoping they let people take a gallon or two of Cola as carry-on.


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