Blog: Adverts, with an accent on the ridiculous
Andy Morton | 28 November 2012
Drinks advertising campaigns never fail to surprise in their approach to consumers.
The industry may be global, covering Kansas to Karachi, but as far as advertising agencies and marketing departments are concerned Scotch is still made by rugged Scots in pretty glens and Bourbon by lumberjacks on their day off.
Basically, we're all a bunch of hometown rubes.
Which is why consumers are subjected to an unflinching barrage of accents and dialects in alcohol advertising. Some of them are good. Take, for example, this Canadian Club digital ad released today, with some solid Canadian inflections from the actor on duty. Some are less good. Have a look at this butchering of the Scottish accent, which in comparison makes Mel Gibson's Braveheart sound like Susan Boyle.
Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...
The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...
Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....
Here's a round-up of the top stories on just-drinks last week, featuring Carlsberg, Heineken, Coca-Cola Amatil, California's winelands and Cognac....
- The End of the Road for International Beer Brands?
- Comment - Another One Bites Bacardi's Dust
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's FY Performance by Region, Brand
- US craft vodka puts squeeze on Pernod's Absolut
- Mast-Jägermeister targets UK off-trade boost
- Pernod bemoans tough FY as sales, profits drop
- ASA bans Jägermeister TV ad
- Bacardi announces CFO switch
- SABMiller exec to become CFO at Beam Suntory