Blog: Adverts, with an accent on the ridiculous
Andy Morton | 28 November 2012
Drinks advertising campaigns never fail to surprise in their approach to consumers.
The industry may be global, covering Kansas to Karachi, but as far as advertising agencies and marketing departments are concerned Scotch is still made by rugged Scots in pretty glens and Bourbon by lumberjacks on their day off.
Basically, we're all a bunch of hometown rubes.
Which is why consumers are subjected to an unflinching barrage of accents and dialects in alcohol advertising. Some of them are good. Take, for example, this Canadian Club digital ad released today, with some solid Canadian inflections from the actor on duty. Some are less good. Have a look at this butchering of the Scottish accent, which in comparison makes Mel Gibson's Braveheart sound like Susan Boyle.
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....
Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....
In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....
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