Blog: Andy MortonAdverts, with an accent on the ridiculous

Andy Morton | 28 November 2012

Drinks advertising campaigns never fail to surprise in their approach to consumers. 

The industry may be global, covering Kansas to Karachi, but as far as advertising agencies and marketing departments are concerned Scotch is still made by rugged Scots in pretty glens and Bourbon by lumberjacks on their day off.

Basically, we're all a bunch of hometown rubes.

Which is why consumers are subjected to an unflinching barrage of accents and dialects in alcohol advertising. Some of them are good. Take, for example, this Canadian Club digital ad released today, with some solid Canadian inflections from the actor on duty. Some are less good. Have a look at this butchering of the Scottish accent, which in comparison makes Mel Gibson's Braveheart sound like Susan Boyle.

 


BLOG

Are you going to London Wine Week?

Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair. ...

BLOG

All aboard the Aperol bus

Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink....

BLOG

Diageo's echo quotes

When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get....

BLOG

Carlsberg's rapid response sets the right tone

Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches. ...

just-drinks homepage



Forgot your password?