Blog: Aamir Khan too old for Coke?
Michelle Russell | 28 February 2011
The Coca-Cola Co has become the latest global firm to drop its high profile celebrity brand ambassador in favour of a younger model.
According to The Economic Times, Coca-Cola decided not to renew its brand endorsement contract with Aamir Khan, who has been the face of the brand in India for some ten years. It seems the soft drinks giant is on the lookout for a younger face to connect with the young target market of brand Coke.
Two years ago, PepsiCo made a similar move when it dropped Bollywood superstar Shahrukh Khan, replacing him with a much younger Ranbir Kapoor as the ambassador of brand Pepsi.
While nothing has yet been confirmed, if it is 'young' that Coca-Cola is indeed looking for, how long before we see Justin Bieber as the new face of Coke...?
Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. ...
Spotted in Havana this week – a healthy stock of Pernod Ricard's Havanista rum. ...
Alcohol always has a big presence at the Oscars, albeit mostly in a supporting role....
Business is booming at copper pot still makers Chalvignac - you can tell from the loud noise coming from its factory floor in the French town of Jarnac-Champagne. ...
- Interview - Beam Suntory's EMEA president
- Beckham, Diageo and the Allure of the VIP Pop-Up
- Interview - William Grant & Sons
- Interview - Beam Suntory's EMEA head - part II
- What do A-B InBev results mean for SABMiller deal?
- Diageo, Beckham launch VIP pop-up for Haig Club
- Diageo reveals US$400m Tequila investment
- Pinnacle Vodka, Skinnygirl roll out on ice
- Coca-Cola Co apologises over Fanta ad
- Diageo completes Don Julio, Bushmills swap deal
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research
- Spirits and RTDs, 2014 and the future