Blog: Aamir Khan too old for Coke?

Michelle Russell | 28 February 2011

The Coca-Cola Co has become the latest global firm to drop its high profile celebrity brand ambassador in favour of a younger model.

According to The Economic Times, Coca-Cola decided not to renew its brand endorsement contract with Aamir Khan, who has been the face of the brand in India for some ten years. It seems the soft drinks giant is on the lookout for a younger face to connect with the young target market of brand Coke.

Two years ago, PepsiCo made a similar move when it dropped Bollywood superstar Shahrukh Khan, replacing him with a much younger Ranbir Kapoor as the ambassador of brand Pepsi.

While nothing has yet been confirmed, if it is 'young' that Coca-Cola is indeed looking for, how long before we see Justin Bieber as the new face of Coke...?

 


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