Blog: Aamir Khan too old for Coke?

Michelle Russell | 28 February 2011

The Coca-Cola Co has become the latest global firm to drop its high profile celebrity brand ambassador in favour of a younger model.

According to The Economic Times, Coca-Cola decided not to renew its brand endorsement contract with Aamir Khan, who has been the face of the brand in India for some ten years. It seems the soft drinks giant is on the lookout for a younger face to connect with the young target market of brand Coke.

Two years ago, PepsiCo made a similar move when it dropped Bollywood superstar Shahrukh Khan, replacing him with a much younger Ranbir Kapoor as the ambassador of brand Pepsi.

While nothing has yet been confirmed, if it is 'young' that Coca-Cola is indeed looking for, how long before we see Justin Bieber as the new face of Coke...?

 


BLOG

To the morgue for Thai drink drivers

Would the thought of working in a morgue stop you from drink driving? ...

BLOG

Heineken plays 'hard' ball in US cider

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures. ...

BLOG

PepsiCo's Johnston's new Twitter role is hard to Tweet

The drinks industry could do more to benefit from new technology. ...

BLOG

Lessons from the past in PepsiCo heir-apparent talk

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor....

just-drinks homepage



Forgot your password?