Blog: Aamir Khan too old for Coke?

Michelle Russell | 28 February 2011

The Coca-Cola Co has become the latest global firm to drop its high profile celebrity brand ambassador in favour of a younger model.

According to The Economic Times, Coca-Cola decided not to renew its brand endorsement contract with Aamir Khan, who has been the face of the brand in India for some ten years. It seems the soft drinks giant is on the lookout for a younger face to connect with the young target market of brand Coke.

Two years ago, PepsiCo made a similar move when it dropped Bollywood superstar Shahrukh Khan, replacing him with a much younger Ranbir Kapoor as the ambassador of brand Pepsi.

While nothing has yet been confirmed, if it is 'young' that Coca-Cola is indeed looking for, how long before we see Justin Bieber as the new face of Coke...?

 


BLOG

US beer called "filthy water" as Czech president gets patriotic

The long-running spat between US and Czech brewers has stepped up a notch after the Czech president described American beer as “filthy water” this week....

BLOG

Has beer gone to the dogs? Will it make you feel ruff? Has it got... OH, FORGET IT!

I've stopped short of covering it as a product launch story on just-drinks, but take a look at this. Released this month in the UK, Snuffle Dog Beer is already available in 25 markets....

BLOG

PepsiCo caught in Amazon attack

PepsiCo received high praise when it announced it was to launch its stevia-based Pepsi extension True exclusively on Amazon in the US....

BLOG

Diddy shows he's a Diageo man with prod at Patron

Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....

just-drinks homepage



Forgot your password?