Blog: A Wild Turkey Night
Chris Mercer | 30 June 2011
I spent yesterday evening in the company of 77-year-old Wild Turkey master distiller Jimmy Russell.
It's an old phrase, but it seems wholly appropriate to say that what Jimmy Russell doesn't know about Bourbon, isn't worth knowing. I met him last night in the Skylon bar and restaurant over some of the new Wild Turkey 81, Wild Turkey Rye whiskey and a couple of mint juleps.
One of the most interesting things was hearing about the Bourbon sector has shrunk down the years. When Russell started, there were close to 30 Bourbon companies and nigh-on 50 distilleries. Now, though, there are only six companies and nine distilleries.
Compared to Scotch, Bourbon is tiny. Yet, more and more people want a piece of it - as Gruppo Campari showed by snatching Wild Turkey from Pernod Ricard a couple of years ago.
Our evening was made more amusing by watching Russell, at the end of night, trying to persuade a team of Diageo employees (randomly, on the next table) to appreciate the finer aspects of Wild Turkey. Once a charmer, always a charmer, it seems.
Of course, it's ok for Diageo employees to drink any Bourbon that they choose. It's one of the few categories in which Diageo is not present....Yet.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....
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