Blog: A Wild Turkey Night
Chris Mercer | 30 June 2011
I spent yesterday evening in the company of 77-year-old Wild Turkey master distiller Jimmy Russell.
It's an old phrase, but it seems wholly appropriate to say that what Jimmy Russell doesn't know about Bourbon, isn't worth knowing. I met him last night in the Skylon bar and restaurant over some of the new Wild Turkey 81, Wild Turkey Rye whiskey and a couple of mint juleps.
One of the most interesting things was hearing about the Bourbon sector has shrunk down the years. When Russell started, there were close to 30 Bourbon companies and nigh-on 50 distilleries. Now, though, there are only six companies and nine distilleries.
Compared to Scotch, Bourbon is tiny. Yet, more and more people want a piece of it - as Gruppo Campari showed by snatching Wild Turkey from Pernod Ricard a couple of years ago.
Our evening was made more amusing by watching Russell, at the end of night, trying to persuade a team of Diageo employees (randomly, on the next table) to appreciate the finer aspects of Wild Turkey. Once a charmer, always a charmer, it seems.
Of course, it's ok for Diageo employees to drink any Bourbon that they choose. It's one of the few categories in which Diageo is not present....Yet.
Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...
The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...
With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...
It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...
- What's so special about Islay anyway? - Comment
- Diageo gets 2016 off to a strong start - Analysis
- Six key trends for alcoholic drinks in 2016
- With MegaBrew sorted, is MegaBev next? - Research
- What do Bourbon and craft beer have in common?
- The US is "the first place I look" - Diageo CEO
- Bacardi ups ante in US Havana Club row
- Alcohol industry warning over Kroger plan
- SABMiller hits back in UK corporation tax row
- Suntory bids for Lucozade, Ribena Nigerian network
- What Next for Beer and Brewers Following the MegaBrew Deal?
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Global Whiskey Market 2016-2020
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research