Blog: A Trip to Nebbiolo country
Chris Mercer | 15 April 2011
I have just returned from three days of pondering the meaning of life and wine in Piedmont, northern Italy.
At this stage, it remains unclear which could take longer to sort out, but there are some positive signs for the latter.
Berry Bros & Rudd's David Berry Green is making sterling efforts to unravel the tangled web of vines in one of Italy's finest viticultural regions. Most wine afficionados will know that Barolo and Barbaresco hail from Piedmont, but it is believed that fewer are aware that the source of these wines' power is the Nebbiolo grape.
Berry Green's project is to create more awareness about Nebbiolo and, specifically, to promote Nebbiolo d'Alba and Langhe Nebbiolo wines from the same region as a kind of second rung: a range of more accessible wines that are ready for drinking within perhaps three years, instead of the ten-year waiting period often associated with Barolo.
Nebbiolo wines still won't come cheap - we're talking more than GBP15 per bottle, at least.
When you lay it out before you, producers are in a fantastic position. Nebbiolo is so fussy that no other wine region in the world grows it in any quantity, giving producers in Piedmont exclusivity.
To boil it down, the flashpoint is that every producer remains fiercely proud - and rightly so - of their own style. The challenge is to persuade producers that a generic and clear campaign around Nebbiolo can coexist with this pride, rather than dilute it.
Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth....
Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free....
I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty....
Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors....
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