Blog: A taste of things to come for US brewers
Olly Wehring | 2 January 2007
A warm welcome back to you all after what, hopefully, was a relaxing break over Christmas and the New Year. We’re also back at our desks bright-eyed, bushy-tailed and other such animal-related adjectives.
Only two days in, and it already looks like it could be a good year for brewers in the US. The nation’s beer makers have had slim pickings in recent years, as wine and spirits producers have slowly won back market share.
But a new law in California, introduced last week, looks to have levelled the playing field for all alcoholic drinks makers alike. So, how are the brewers going to draw level with wine and spirits producers? Easy – by offering consumers free beer.
Under Californian law, wine and spirits companies have been able to provide free tastings to consumers, while brewers have not been allowed the privilege. That all changed yesterday (1 January), however.
So, the company’s brewers must welcome this - granted, quite minor - breakthrough. You’d think… Some small brewers claim the idea will give the larger companies an unfair advantage in marketing. You can’t please everyone, I guess.
One other group, meanwhile, has warned that it could lead to out-of-control drinking at bars.
So much for consumers being more intelligent than we like to think, eh?
This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...
In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....
What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....
The Euro 2016 football tournament is almost upon us....
- What Brexit means for drinks industry? - Analysis
- What does Brexit mean for AB InBev's SAB deal?
- The post-Brexit winners and losers - Analysis
- Is there a future for the global beer brand?
- Non-Scotch Whisky Essentials, Part II
- The UK Referendum - just-drinks Live Blog
- Aldi dealt alcohol sales blow in Australia
- Ex-William Grant CEO Stella David re-joins Bacardi
- UK spirits producers braced for Brexit impact
- Maxxium eyes US$1.4bn opportunity in UK spirits
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Spirits and Wine: Corporate Overview
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends