Blog: Olly WehringA taste of things to come for US brewers

Olly Wehring | 2 January 2007

A warm welcome back to you all after what, hopefully, was a relaxing break over Christmas and the New Year. We’re also back at our desks bright-eyed, bushy-tailed and other such animal-related adjectives.

Only two days in, and it already looks like it could be a good year for brewers in the US. The nation’s beer makers have had slim pickings in recent years, as wine and spirits producers have slowly won back market share.

But a new law in California, introduced last week, looks to have levelled the playing field for all alcoholic drinks makers alike. So, how are the brewers going to draw level with wine and spirits producers? Easy – by offering consumers free beer.

Under Californian law, wine and spirits companies have been able to provide free tastings to consumers, while brewers have not been allowed the privilege. That all changed yesterday (1 January), however.

So, the company’s brewers must welcome this - granted, quite minor - breakthrough. You’d think… Some small brewers claim the idea will give the larger companies an unfair advantage in marketing. You can’t please everyone, I guess.

One other group, meanwhile, has warned that it could lead to out-of-control drinking at bars.

So much for consumers being more intelligent than we like to think, eh?


BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?