Blog: A taste of things to come for US brewers
Olly Wehring | 2 January 2007
A warm welcome back to you all after what, hopefully, was a relaxing break over Christmas and the New Year. We’re also back at our desks bright-eyed, bushy-tailed and other such animal-related adjectives.
Only two days in, and it already looks like it could be a good year for brewers in the US. The nation’s beer makers have had slim pickings in recent years, as wine and spirits producers have slowly won back market share.
But a new law in California, introduced last week, looks to have levelled the playing field for all alcoholic drinks makers alike. So, how are the brewers going to draw level with wine and spirits producers? Easy – by offering consumers free beer.
Under Californian law, wine and spirits companies have been able to provide free tastings to consumers, while brewers have not been allowed the privilege. That all changed yesterday (1 January), however.
So, the company’s brewers must welcome this - granted, quite minor - breakthrough. You’d think… Some small brewers claim the idea will give the larger companies an unfair advantage in marketing. You can’t please everyone, I guess.
One other group, meanwhile, has warned that it could lead to out-of-control drinking at bars.
So much for consumers being more intelligent than we like to think, eh?
Knowledge is power, or so they claim. So, with that in mind, here's an infographic, courtesy of Australian company Hangover Revivol, that breaks down exactly what is behind the common hangover....
Here's a round-up of the top stories on just-drinks last week, featuring William Grant & Sons, the Southern hemisphere's winemakers, SABMiller and Heineken, and Coke Light....
How many beer mugs can one man carry? ...
Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, The Coca-Cola Co, SABMiller's new Scotch whisky and Santa Rita Estates....
- Scottish Independence and Scotch Whisky
- Comment - Heineken's 'No' Cuts SABMiller Options
- SABMiller spurned by Heineken: The start of the en
- Irish whiskey eyes a slice of Scotch's global pie
- Can the New World Learn a Lesson from the Old?
- Diageo's Special Releases 2014
- LIVE BLOG: Industry responds to Scotland 'No' vote
- Diageo ups Johnnie Walker Formula One presence
- William Grant opens Tullamore D.E.W. distillery
- Rabobank warns of "mountainous task" for Scotch