Blog: Olly WehringA taste of things to come for US brewers

Olly Wehring | 2 January 2007

A warm welcome back to you all after what, hopefully, was a relaxing break over Christmas and the New Year. We’re also back at our desks bright-eyed, bushy-tailed and other such animal-related adjectives.

Only two days in, and it already looks like it could be a good year for brewers in the US. The nation’s beer makers have had slim pickings in recent years, as wine and spirits producers have slowly won back market share.

But a new law in California, introduced last week, looks to have levelled the playing field for all alcoholic drinks makers alike. So, how are the brewers going to draw level with wine and spirits producers? Easy – by offering consumers free beer.

Under Californian law, wine and spirits companies have been able to provide free tastings to consumers, while brewers have not been allowed the privilege. That all changed yesterday (1 January), however.

So, the company’s brewers must welcome this - granted, quite minor - breakthrough. You’d think… Some small brewers claim the idea will give the larger companies an unfair advantage in marketing. You can’t please everyone, I guess.

One other group, meanwhile, has warned that it could lead to out-of-control drinking at bars.

So much for consumers being more intelligent than we like to think, eh?


BLOG

Carlsberg - Right. Stop that: It's silly

It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office....

BLOG

No, I don't wish to see what you're about to drink, thanks

It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?...

BLOG

Fridges see cool returns for Treasury Wine Estates

After a 2014 it'll want to forget, Treasury Wine Estates has some good news....

BLOG

Making gin in the shed

The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins. ...

just-drinks homepage



Forgot your password?