Blog: A straw poll at just-drinks HQ
Olly Wehring | 27 February 2007
A visit to head office today (27 February) - I need to show my paymasters that I do actually exist, after all.
Upon arrival, I was greeted by a massive selection of flavoured drinking straws from Australian company Unistraw, including what appears to be its full range of Sipahh milk flavouring straws and Mai’a iced coffee straws.
Indeed, so massive was the selection, that I had to share them with the rest of the head office staff.
Caramel Milk - Instantly transported me back to my childhood. The taste was the same, only there was no final gulp with the sugared bits in the bottom - a bit like when your tea bag bursts and you don’t realise.
Now the company should look into alcohol variants. I’m seeking a blackcurrant straw to go with cider, lime to go with lager, and lemon to go with my G&T or tequila - although I wouldn’t advocate drinking alcohol through a straw.
How about a cordial version that could be used with water? The potential is limitless!
Cookies & Cream - Very sweet & sickly - towards the end it’s like drinking pure sugar! I can’t imagine it being very good for your teeth.
Choc-Mint - Only got through half my straw with the milk provided and had enough by then, so can imagine it would get quite sickly if used the full amount with a bigger glass of milk. Doesn't feel like it's very nutritious, but would be a nice gimmick, especially for kids.
Espresso Iced Coffee - I’m a big fan of Starbucks iced coffee with sweetener, and this is sweet enough alright. The straws might be a clever way to get more children to drink milk, but the ‘half a tablespoon of sugar’ cannot be underestimated, especially if they are as addictive as they taste!
Hearty thanks to Unistraw - I’m suitably wired for the rest of the afternoon.
As for you other drinks companies out there, we have a full laboratory of guinea pigs up here, so do get in touch if you’d like their feedback. You can email me at firstname.lastname@example.org.
Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying....
It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, name...
Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes....
A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- The decline of the flagship beer brand - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Diageo brands need "fixing and nurturing" - TWE
- Diageo revamps Gordon's gin bottle in UK
- SAB shareholders granted AB InBev vote split
- Craft Brew Alliance poised for AB InBev takeover?
- Pernod deal rescues Corby's FY
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages