Blog: A straw poll at just-drinks HQ
Olly Wehring | 27 February 2007
A visit to head office today (27 February) - I need to show my paymasters that I do actually exist, after all.
Upon arrival, I was greeted by a massive selection of flavoured drinking straws from Australian company Unistraw, including what appears to be its full range of Sipahh milk flavouring straws and Mai’a iced coffee straws.
Indeed, so massive was the selection, that I had to share them with the rest of the head office staff.
Caramel Milk - Instantly transported me back to my childhood. The taste was the same, only there was no final gulp with the sugared bits in the bottom - a bit like when your tea bag bursts and you don’t realise.
Now the company should look into alcohol variants. I’m seeking a blackcurrant straw to go with cider, lime to go with lager, and lemon to go with my G&T or tequila - although I wouldn’t advocate drinking alcohol through a straw.
How about a cordial version that could be used with water? The potential is limitless!
Cookies & Cream - Very sweet & sickly - towards the end it’s like drinking pure sugar! I can’t imagine it being very good for your teeth.
Choc-Mint - Only got through half my straw with the milk provided and had enough by then, so can imagine it would get quite sickly if used the full amount with a bigger glass of milk. Doesn't feel like it's very nutritious, but would be a nice gimmick, especially for kids.
Espresso Iced Coffee - I’m a big fan of Starbucks iced coffee with sweetener, and this is sweet enough alright. The straws might be a clever way to get more children to drink milk, but the ‘half a tablespoon of sugar’ cannot be underestimated, especially if they are as addictive as they taste!
Hearty thanks to Unistraw - I’m suitably wired for the rest of the afternoon.
As for you other drinks companies out there, we have a full laboratory of guinea pigs up here, so do get in touch if you’d like their feedback. You can email me at email@example.com.
Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....
Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...
Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....
Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne