Blog: Olly WehringA straw poll at just-drinks HQ

Olly Wehring | 27 February 2007

A visit to head office today (27 February) - I need to show my paymasters that I do actually exist, after all.

Upon arrival, I was greeted by a massive selection of flavoured drinking straws from Australian company Unistraw, including what appears to be its full range of Sipahh milk flavouring straws and Mai’a iced coffee straws.

Indeed, so massive was the selection, that I had to share them with the rest of the head office staff.

Their reactions?

Caramel Milk - Instantly transported me back to my childhood. The taste was the same, only there was no final gulp with the sugared bits in the bottom - a bit like when your tea bag bursts and you don’t realise.

Now the company should look into alcohol variants. I’m seeking a blackcurrant straw to go with cider, lime to go with lager, and lemon to go with my G&T or tequila - although I wouldn’t advocate drinking alcohol through a straw.

How about a cordial version that could be used with water? The potential is limitless!

Cookies & Cream - Very sweet & sickly - towards the end it’s like drinking pure sugar! I can’t imagine it being very good for your teeth.

Choc-Mint - Only got through half my straw with the milk provided and had enough by then, so can imagine it would get quite sickly if used the full amount with a bigger glass of milk. Doesn't feel like it's very nutritious, but would be a nice gimmick, especially for kids.

Espresso Iced Coffee - I’m a big fan of Starbucks iced coffee with sweetener, and this is sweet enough alright. The straws might be a clever way to get more children to drink milk, but the ‘half a tablespoon of sugar’ cannot be underestimated, especially if they are as addictive as they taste!

Hearty thanks to Unistraw - I’m suitably wired for the rest of the afternoon.

As for you other drinks companies out there, we have a full laboratory of guinea pigs up here, so do get in touch if you’d like their feedback. You can email me at editor@just-drinks.com.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?