Blog: Andy MortonA rare old time at the LIWF

Andy Morton | 25 May 2012

Another year, another wine fair. Isn't that what you're supposed to say? Except this was my first LIWF, and there's no jaundiced-eyed view here - I had a rare old time.

My colleague Chris Mercer wrote a far more involved summary of the show, which you can read here, discussing whether it is still worth holding. But for this first-timer, an annual get together where you meet face-to-face with people that more often than not you only speak to on the phone, or through a keyboard, is surely worth keeping. 

Plus, it's a lot of fun, something that was abundantly clear yesterday afternoon as chucking-out time approached and everyone unloosened collars and ties. 

Old-school journalists used the euphemism “tired and emotional”, by the end there were a few visitors doggedly pinballing from stand to stand. One happy chap even presented the just-drinks booth with a fine bottle of Riesling. Meanwhile, the press tent was under attack from someone who kept evading staff to scoff the area's free biscuits.

The wine fair, though, is much more than a chance to steal snacks from hard-working journalists. As Chris points out in his article, it offers the opportunity for the wine industry to learn from each other. The seminars and masterclasses can give back so much, and where else can you sample wine from India or Greece or other new emerging wine markets?

My only disappointment was I didn't get a chance to wander the floor as much as I had hoped, which is the great treat of shows like LIWF. So don't call time on it yet - I want to go back next year.

 


BLOG

Caipirinha Facts!

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, cour...

BLOG

The Coca-Cola Co's downward trajectory

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking....

BLOG

Which calories count?

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US....

just-drinks homepage



Forgot your password?