Blog: A new demographic for drinks firms feeling a bit ruff?

James Wilmore | 11 February 2014

An exciting new market is fast-emerging for drinks companies. 

Thankfully, the demographic is not that discerning and unlikely to voice their opinions on Twitter. Yes... it's dogs. 

Yappy Hour Vineyard's brands are apparently going down a storm in Miami's Doggie Bag cafe, according to Time magazine. Varities include "Bark-deaux," "Char-dog-nay," "Grrrr-lot," "Pinot Tail-io" and, for cats partial to the grape, "Mos-cat-o."

You'll be glad to hear the products aren't alcoholic, as it can poison animals.

I'll avoid making a joke about it sounding like a shaggy-dog story... doh! 


Sectors: Wine


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