Blog: A new demographic for drinks firms feeling a bit ruff?
James Wilmore | 11 February 2014
An exciting new market is fast-emerging for drinks companies.
Thankfully, the demographic is not that discerning and unlikely to voice their opinions on Twitter. Yes... it's dogs.
Yappy Hour Vineyard's brands are apparently going down a storm in Miami's Doggie Bag cafe, according to Time magazine. Varities include "Bark-deaux," "Char-dog-nay," "Grrrr-lot," "Pinot Tail-io" and, for cats partial to the grape, "Mos-cat-o."
You'll be glad to hear the products aren't alcoholic, as it can poison animals.
I'll avoid making a joke about it sounding like a shaggy-dog story... doh!
The drinks industry in the European Union has been asked whether it wants to allow smaller beverage manufacturers to sell products at lower excise duty rates than their larger competitors....
We had some technical problems with the just-drinks site yesterday....
No self-respecting rapper is without some affiliation to a booze brand. Vodka is de rigueur, thanks to P Diddy and his tie-up with Diageo and Ciroc. ...
Is this the true breakfast of champions?...
We are well served in the drinks industry by quality advertising campaigns....
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- Pernod Ricard keen to stem Absolut US declines
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- Future growth opportunities for global spirits
- Global gin insights - market data, product innovation and consumer trends research
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- Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
- Global vodka insights - market forecasts, product innovation and consumer trends research