Blog: James WilmoreA new demographic for drinks firms feeling a bit ruff?

James Wilmore | 11 February 2014

An exciting new market is fast-emerging for drinks companies. 

Thankfully, the demographic is not that discerning and unlikely to voice their opinions on Twitter. Yes... it's dogs. 

Yappy Hour Vineyard's brands are apparently going down a storm in Miami's Doggie Bag cafe, according to Time magazine. Varities include "Bark-deaux," "Char-dog-nay," "Grrrr-lot," "Pinot Tail-io" and, for cats partial to the grape, "Mos-cat-o."

You'll be glad to hear the products aren't alcoholic, as it can poison animals.

I'll avoid making a joke about it sounding like a shaggy-dog story... doh! 

 

Sectors: Wine

BLOG

The just-drinks Weekly Round-Up

Here's a round-up of the top stories on just-drinks last week, featuring Pernod Ricard, soft drinks NPD, the Champagne category and international beer brands....

NEWS

CHILE: Santa Rita Estates switches CEO

Chilean wine group Santa Rita Estates (SRE) has appointed a new CEO as the current incumbent has left after nearly four years in the role. ...

BLOG

Iron Maiden man not so super with his Trooper

Heavy metal legend Bruce Dickinson - lead singer of the band Iron Maiden, for the unitiated - is clearly a man not afraid to get his hands dirty. ...

ANALYSIS

Focus - Pernod Ricard's Allegro cost-saving programme

As promised, Pernod Ricard provided further details behind its 'Allegro' cost-saving programme last week. The concept was first given an airing in February this year, and all we were given at the time...

BLOG

Homebrewer's whirl with Vienna IPA pays off

The homebrewing revival continues in the UK - and evidence has come that even the supermarket chains are taking it semi-seriously. ...

NEWS

UK: Wine Australia reports death of UK, Europe boss

Trade body Wine Australia has announced the death of its UK & Europe director, Yvonne May, after a battle with cancer. ...

BLOG

Press pack prefer to probe Pernod Ricard in private

Does Pernod Ricard have something to hide? In a press conference after the release of full-year results today, only a quarter of the 100 minutes were given over to questions from journalists....

just-drinks homepage



Forgot your password?