Blog: A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards'

James Wilmore | 6 March 2015

Winner of the London Steak Awards will be announced in May

Winner of the London Steak Awards will be announced in May

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. 

The company is asking the city's carnivores to nominate their favourite steak restaurants, via Facebook and the hashtag #meatymalbec. A panel of judges (can I be one?) will then visit four short-listed eateries, with the winner announced on 18 May. 

A quick glance at Twitter shows that people have already been voicing their opinion on who should win. After all, everyone has an opinion on food, don't they? Meanwhile, Graffigna gets a nice little plug with every tweet. 

For the record, Hawksmoor's Covent Garden outlet gets my vote. 

 

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?