Blog: A meaty Malbec? Pernod Ricard uncorks Graffigna 'London Steak Awards'

James Wilmore | 6 March 2015

Winner of the London Steak Awards will be announced in May

Winner of the London Steak Awards will be announced in May

Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing. 

The company is asking the city's carnivores to nominate their favourite steak restaurants, via Facebook and the hashtag #meatymalbec. A panel of judges (can I be one?) will then visit four short-listed eateries, with the winner announced on 18 May. 

A quick glance at Twitter shows that people have already been voicing their opinion on who should win. After all, everyone has an opinion on food, don't they? Meanwhile, Graffigna gets a nice little plug with every tweet. 

For the record, Hawksmoor's Covent Garden outlet gets my vote. 



SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....


Diageo unveils new Bundaberg Rum packaging

Diageo has continued investing in Australian rum brand Bundaberg with a packaging overhaul ahead of the Summer....


"Buy a Mountain Dew and enjoy it"

No, this is not PepsiCo's new ad slogan for its Mountain Dew brand....


Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....


Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

just-drinks homepage

Forgot your password?