Blog: A January detox only leads to a retox

James Wilmore | 23 November 2012

Alcohol Concern - a UK-based charity aimed at cutting alcohol harm - is urging drinkers to have a "dry January". But is this a credible strategy? 

"Feel better. Save money. Make a difference," its website says. You can also get friends and family to sponsor you, which seems like a bit of a stretch. 

But what seems particularly odd is that another leading charity, with lots in common with Alcohol Concern, the British Liver Trust said a year ago that a January detox is "medically futile"

"People think they're virtuous with their health by embarking on a liver detox each January with the belief that they are cleansing their liver of excess following the festive break," said chief executive Andrew Langford. 

"You're better off making a resolution to take a few days off alcohol a week throughout the entire year than remaining abstinent for January only."

Having tried this British tradition a few times, I would have to agree. Indeed a former colleague, who used to do a January detox, always relished the prospect of a "retox" night in early February, no doubt undoing all his good work. 

Alcohol Concern, which also runs Alcohol Awareness Week, ending this Sunday, must believe that people will have a month off and realise the error of their ways. But I'm not sure it works like that. 

These kind of tactics do nothing to appease its critics in the industry either. 
Follow me on Twitter @jamescwilmore

 


BLOG

Did Alibaba's 9.9 Global Wine and Spirits Festival flop?

Major wine players flocked to China ready for online giant Alibaba's 9.9 Global Wine and Spirits Festival, which took place on 9 September....

BLOG

Is Vietnam about to curb late-night drinking?

In May, Heineken's CEO, Jean-François van Boxmeer, called Vietnam the "poster child" for international beer thanks to strong demographics and growing demand....

BLOG

Heineken brings commercial know-how to new recruitment drive

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at...

BLOG

Queues are forming for latest (Jim Beam) Apple product

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot....

just-drinks homepage



Forgot your password?