Blog: A January detox only leads to a retox
James Wilmore | 23 November 2012
Alcohol Concern - a UK-based charity aimed at cutting alcohol harm - is urging drinkers to have a "dry January". But is this a credible strategy?
"Feel better. Save money. Make a difference," its website says. You can also get friends and family to sponsor you, which seems like a bit of a stretch.
But what seems particularly odd is that another leading charity, with lots in common with Alcohol Concern, the British Liver Trust said a year ago that a January detox is "medically futile".
"People think they're virtuous with their health by embarking on a liver detox each January with the belief that they are cleansing their liver of excess following the festive break," said chief executive Andrew Langford.
"You're better off making a resolution to take a few days off alcohol a week throughout the entire year than remaining abstinent for January only."
Having tried this British tradition a few times, I would have to agree. Indeed a former colleague, who used to do a January detox, always relished the prospect of a "retox" night in early February, no doubt undoing all his good work.
Alcohol Concern, which also runs Alcohol Awareness Week, ending this Sunday, must believe that people will have a month off and realise the error of their ways. But I'm not sure it works like that.
Whisk(e)y companies spend a lot of money and effort ageing their products for that premium taste....
PepsiCo created a stir last week with the news it is testing a product called Caleb's Kola, with some in the media claiming it was the beginning of a new “craft soda” category....
SABMiller's bid to widen the appeal of beer is very much in evidence at its latest 'House of Peroni' - with beer cocktails and a bigger bottle for the Italian lager brand on offer. ...
Here's a round-up of the big stories on just-drinks last week, featuring PepsiCo, SABMiller, the Scotch whisky category and the US wine market....
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Whisky downturn slows Diageo's Scotch spend
- Pernod Ricard sees sales lift in Q1