Blog: Lucy BritnerA good book and a glass of wine - Keeping marketing simple

Lucy Britner | 24 September 2015

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...

And, sometimes it's the simplest of marketing initiatives that are the most effective - like the latest initiative from book publisher Harlequin. The company has teamed up with California's Vintage Wine Estates to launch three wines. Vintages by Harlequin features a Chardonnay, a Cabernet Sauvignon and a red blend for US$14.95 each.

The idea of a publisher launching a wine might seem a bit weird but take a look at where they are selling it - exclusively on Amazon.com. You could pick one up at the same time as you buy your next book, perhaps?

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