Blog: Lucy BritnerA good book and a glass of wine - Keeping marketing simple

Lucy Britner | 24 September 2015

Sometimes, it's the simple things in life that are the most satisfying. Like a good book and a decent glass of wine...

And, sometimes it's the simplest of marketing initiatives that are the most effective - like the latest initiative from book publisher Harlequin. The company has teamed up with California's Vintage Wine Estates to launch three wines. Vintages by Harlequin features a Chardonnay, a Cabernet Sauvignon and a red blend for US$14.95 each.

The idea of a publisher launching a wine might seem a bit weird but take a look at where they are selling it - exclusively on Amazon.com. You could pick one up at the same time as you buy your next book, perhaps?

BLOG

The (temporary) return of Paul Walsh to the drinks debate

Paul Walsh just can't stay away from the drinks industry....

NEWS

Cointreau gets US$1.3m backing in UK summer push

Remy Cointreau has readied a GBP1m (US$1.3m) marketing activation for Cointreau in the UK....

BLOG

Budweiser races to stock Mars bars

For those people looking to the Red Planet as shining utopia away from all things earth, look away now....

BLOG

When life gives you lemons, make soap

Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....

NEWS

Core Hydration launches US campaign featuring Ellie Goulding - video

US water brand Core Hydration has launched a multimedia campaign in the market, starring singer Ellie Goulding.  ...

BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

just-drinks homepage



Forgot your password?