Blog: Olly WehringA glass of Cow Water - that'll cool you down

Olly Wehring | 12 February 2009

You know how it is – it's a hot summer's day, and you stagger out of the sun and into the kitchen, hunting out the ideal thirst-quencher. Beer? That won't help. Milk? Too claggy. Tea? You're not your mother.

Hey, how about a can of cow's urine?

According to a report out of India on The Times' website this week, that dream is inching ever closer to reality.

Om Prakash, the head of the fabulously-named Cow Protection Department of Hindu nationalist group Rashtriya Swayamsevak Sangh, told the paper that 'Gau Jal' - meaning 'cow water' in Sanskrit - is currently undergoing laboratory tests. We can expect to try this awesome-sounding drink before the year is out, according to Prakash.

"Don't worry, it won't smell like urine and will be tasty too," he told The Times.

Yes, yes. But what will it taste of?

I've tried plenty of gnat's p*ss in my time on just-drinks. Will Gau Jal taste like that?


BLOG

Coca-Cola's selfie bottle might be a step too far

Whenever we read anything about Millennial consumers, there is almost always mention of the personalisation trend as well as the importance of social media....

BLOG

Anheuser-Busch InBev execs have a dream - a US$350m-sized one

Ever wondered what fuels Anheuser-Busch InBev's acquisitional drive? Is it naked ambition? Faith? The good of mankind?...

BLOG

Anheuser-Busch InBev's Bud Light ad pull shows not all campaigns can win

Anheuser-Busch InBev is reportedly calling a halt to its Seth Rogan and Amy Schumer Bud Light campaign in the US....

BLOG

SABMiller's last word

Today is SABMiller's final day. Some time this evening, Brussel's time, the second-biggest brewer in the world will be subsumed into the biggest, creating a beer behemoth of unprecedented proportions....

just-drinks homepage



Forgot your password?