Blog: A fruitful year for Vimto
Michelle Russell | 26 August 2010
Yesterday (25 August), Nichols announced that Vimto’s brand value has exceeded GBP50m (US$77.2m) for the first time.
The soft drinks firm said the brand is now “significantly outperforming the market", growing at a rate of 31.4% year-on-year in the last year alone. The success, Nichols says, is down to its GBP6m marketing investment for the brand, together with increased distribution and stronger household penetration.
The news is a further sign that big brands are clearly boosting soft drink sales in the UK. The UK soft drinks market grew by 2% in value in 2009, enough for sales in the on-trade to climb ahead of spirits to take the number two spot behind beer.
And with many major UK soft drinks firms churning out strong growth results, it's little wonder that soft drink sales in the UK totalled GBP8.5bn across all channels in 2009.
The major firms are clearly buoying UK sales, suggesting that consumers are sticking to the big brands that they know.
Sean 'Diddy' Combs, the US rapper and entrepreneur, has publicly turned against his apparent former favourite Tequlia brand, Patron, now that he is joint-owner of DeLeón Tequila....
The Coca-Cola Co has spent a lot of money recently fighting accusations that soft drinks make you fat....
A new survey released today reveals that while 50% of UK workers would choose alcohol as a Christmas present from their employees, just 7% would opt for a charity donation sent on their behalf....
Here's a round-up of the big stories on just-drinks last week, featuring Carlsberg, SABMiller, Campari, Monster Beverage Corp and the Australian wine industry....
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- NPD - Moët Hennessy’s Glenmorangie Dornoch
- Pernod blames rule changes for Plymouth GI drop
- William Grant unveils bespoke Glenfiddich website
- China to axe duty on Australian wine
- Treasury Wine Estates pulls out of LWF 2015
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Early Signals: future scenarios that will drive consumption and product innovation over the next five years
- The IWSR Global Trends Report 2014
- Global Beer Opportunities: Beyond Standard Lager
- Global Cognac insights - market forecasts, product innovation and consumer trends research