Blog: A fruitful year for Vimto

Michelle Russell | 26 August 2010

Yesterday (25 August), Nichols announced that Vimto’s brand value has exceeded GBP50m (US$77.2m) for the first time.

The soft drinks firm said the brand is now “significantly outperforming the market", growing at a rate of 31.4% year-on-year in the last year alone. The success, Nichols says, is down to its GBP6m marketing investment for the brand, together with increased distribution and stronger household penetration.

The news is a further sign that big brands are clearly boosting soft drink sales in the UK. The UK soft drinks market grew by 2% in value in 2009, enough for sales in the on-trade to climb ahead of spirits to take the number two spot behind beer.

And with many major UK soft drinks firms churning out strong growth results, it's little wonder that soft drink sales in the UK totalled GBP8.5bn across all channels in 2009.

The major firms are clearly buoying UK sales, suggesting that consumers are sticking to the big brands that they know.


BLOG

Small measures required as Philadelphia soda tax adds up

Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....

BLOG

Accolade Wines and a giant of the tennis world

Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...

BLOG

Situation Vacant - Must love whisk(e)y

Do you like whisk(e)y? And, I mean, really like whisk(e)y? Are you at a loose end in the first half of 2017? If so, then I've found just the job for you....

BLOG

Angostura advertises the news

Most of the time, changes at the top of a company present themselves in press releases, stock exchange filings or responses from a spokesperson....

just-drinks homepage



Forgot your password?