Blog: A drink that makes you thin?
Andy Morton | 19 November 2014
The Coca-Cola Co has spent a lot of money these past two years fighting accusations that soft drinks make you fat.
But if a new project currently underway in the laboratories of Nestle comes to fruition, then soda makers may, in the future, be able to argue the opposite.
According to a Bloomberg report, Swiss food and drinks maker Nestle is working on a beverage that boosts the amount of calories burned while exercising.
"Instead of 20 minutes of jogging or 40 minutes of cycling, it may help boost metabolism with moderate exercise like brisk walking," a Nestle scientist said. "They’d get similar effects with less strain."
The secret is an enzyme called AMPK, which regulates metabolism but which researchers have discovered can be stimulated. Nestle is now searching for plant extract that triggers the stimulation.
It appears that Nestle is still some way off of developing any product - and, as Bloomberg points out, other companies in the past have searched in vain for an AMPK breakthrough.
But with Coca-Cola under pressure following soda declines partly caused by consumer concerns for a healthier lifestyle, there will be at least one company hoping that Nestle can finally crack the case.
In his latest commentary for just-drinks, former drinks analyst Ian Shackleton heads to Brazil to look at 3G's burned fingers, the future worries for Anheuser-Busch InBev and Britvic's samba moves....
For those people looking to the Red Planet as shining utopia away from all things earth, look away now....
Bacardi's 42 Below vodka brand has found a novel way to use the lemons left over from cocktail-making: Turn them into liquid soap....
Philadelphia’s soda tax came into force on Sunday, and is reportedly causing a stir in the city's check-out aisles....
Earlier this month, I was most-kindly invited by Accolade Wines to visit the Royal Albert Hall in London. The reason? They wanted to see a tennis great in action, and then give them a guided tour thro...
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Diageo Africa president O'Keeffe on beer & spirits
- Travel Retail needs a disruptor - Comment
- What the future looks like for Australian wine
- Diageo ready to lock horns with AB InBev in Africa
- Heineken sees Tesco pull SKUs in UK
- Coca-Cola Co announces senior executive shake-up
- Fever-Tree eyes bumper NPD, pack formats for 2017
- Heineken mulls M&A with $1.75bn notes issue
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global Scotch insights - market forecasts, product innovation and consumer trends
- Global liqueurs insights - market forecasts, product innovation and consumer trends research