Blog: Chris Brook-CarterA dog's life

Chris Brook-Carter | 9 December 2003

Innovation, the watchword of the soft drinks industry in the last two years, with Vanilla Coke, Mountain Livewire, Sprite Tropical Remix and now chicken and corn-flavoured water.

The latest offering in flavour extensions comes from Australia and is an effort to extend the packaged water segment into the pet food sector. Other flavours will include liver and bacon and beef.

Ten out of ten for lateral thinking to Andrew Larkey who came up with the idea for Dog Plus K-9 water, though one might question the reasoning of those who are purchasing it.

Larkey though dismisses any doubts over his product. "It's like a sports drink for dogs," he says. "Dogs get bored with plain water - they deserve variety just as much as people."

Larkey plans a similar line of drinks for cats, in roast chicken and pork flavors early next year.

People can safely drink it as well, apparently, although Larkey concedes it probably won't be a hit with humans.

That said he did confirm that he had developed "a bit of a taste for it myself".


BLOG

Scotch is great, says Scotch Whisky Association

To support the release of its latest report, entitled ‘The Economic Impact of Scotch Whisky Production in the UK’, trade body The Scotch Whisky Association has released this video, highlighting the si...

BLOG

At Coca-Cola Co, it's not just the head count that's getting smaller

The Coca-Cola Co is in the middle of a major restructuring plan, affecting jobs around the world. The company is also downsizing its packaging....

BLOG

Polish vodkas prove their worth in Ukraine

One, perhaps minor, consequence of the conflict in Ukraine appears to be a fall in sales of Russian vodka in the country....

BLOG

Diageo distilleries welcome you to their virtual world

Diageo has jumped onboard Google's latest interactive maps and is opening up the virtual doors to four of its distilleries. ...

just-drinks homepage



Forgot your password?