Andy Morton

A Britvic Q&A, without the Qs

By: Andy Morton - 26 November 2013 15:05

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Britvic, you would think, is a company that's worth analysts unpicking a bit. 

Today saw the release of much-improved full-year results after a miserable 2012 hampered by bad weather and the recall of its Fruit Shoot brand. The company is also in the middle of a major cost-cutting plan that will close three of its UK and Ireland sites, while a concurrent expansion of its US franchising strategy continues apace.

All of which made it very surprising when, in the post-results conference call with investors and analysts this afternoon, there was a long, and slightly embarrassing, silence when it was turned over for questions.

No one, it seemed, wanted to ask Britvic anything. Either that, or the world's drinks analysts were still at lunch.

To put it into context, I've listened in to countless numbers of these calls, across the global beverage industry, and there has always been a few questions. 

CEO Simon Litherland, who was fronting the call, took it in his stride. “Thank you very much everybody for listening in to the call,” he said after a slight hesitation. “And I wish you a good day.”

Till next time, Simon. Perhaps.

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