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Heineken brings commercial know-how to new recruitment drive 16 Sep 2016

Andy Morton

Heineken is known for its flashy adverts. Now the brewer has given the star treatment to a new recruitment drive with a glamorous and highly-persuasive ad that, quite frankly, had the staff here at just-drinks dusting off their resumes.


Queues are forming for latest (Jim Beam) Apple product 9 Sep 2016

Lucy Britner

Move over iPhone 7 headphones-gate, there is a new Apple product causing a stir. Or a shake. Or just a shot.


Bacardi's ice cube of information 6 Sep 2016

Olly Wehring

I was full of questions yesterday when reading our news story about Bacardi's Martini Smart Cube. An ice cube-shaped device that can provide real-time information about its consumer? How? What? Why? Here are some more details to help answer my - and maybe your questions.


Ardbeg's US$16,000 camping trip 6 Sep 2016

Lucy Britner

News reaches us today of what has been heralded as the "world's most daring whisky challenge". The Ultimate Ardbeg ARDventurer has been launched this week with an inaugural three-day camping trip.


Heineken gets Foster's profile boost with a catch 6 Sep 2016

Olly Wehring

Here in the UK, we're coming to the end of a fine summer of cricket, with England having played against Sri Lanka and Pakistan in a number of matches around the country.


What is Heineken hiding up its sleeve in Australia? 17 Aug 2016

Andy Morton

Heineken is gearing up for a product launch in Australia this month. But exactly what the product is, the brewer is not saying.


Anheuser-Busch InBev's craft brewers turn hermits in their own kingdoms 15 Aug 2016

Andy Morton

It's Summer in the northern hemisphere and the beer festivals are in full swing. Even the famously secluded North Korea is letting its regulation-cut hair down with the Taedonggang Beer Festival, named for the country's domestic beer and reportedly a firm favourite with leader Kim Jong-un.


Under the influencers - regulators crack down on sponsored social media 8 Aug 2016

Lucy Britner

Drinks companies that use celebrities and influencers to endorse products via social media could be in line for some rule changes.


Drinking & Driving? Ford and Jose Cuervo's Tequila cars 19 Jul 2016

Lucy Britner

A couple of months ago, US-based Saltwater Brewery developed 'edible six-pack rings' in an effort to curb threats to wildlife.


I'll drink what I want, Stoli, but make it easy, yeah? 11 Jul 2016

Olly Wehring

Last month, SPI Group unveiled its latest advert for Stolichnaya in the US. Its an amusing little number that caries the instruction: Drink what you want. The “I am man” ad looks to distance Millennial men from notions of manliness and encourages them to plough their own furrow.


Your company's homepage on just-drinks 4 Jul 2016

Olly Wehring

Who do you work for? I ask, merely to draw your attention to just-drinks’ company pages.


Caipirinha Facts! 8 Jun 2016

Olly Wehring

This weekend sees yet another “International Day” for a drinks category. Lucky us. Anyway, ahead of Sunday’s International Cachaça Day, here’s a wealth of information on Brazil’s national spirit, courtesy of Gruppo Campari’s Sagatiba cachaça brand.


The Coca-Cola Co's downward trajectory 8 Jun 2016

Andy Morton

In yet one more sign that The Coca-Cola Co is losing its lustre, the soft drinks maker has, for the first time, fallen out of the top ten of a 'world's biggest brands' ranking.


Which calories count? 8 Jun 2016

Lucy Britner

What a week for stats! Yesterday, the Beverage Marketing Corporation released figures to show the bottled water market had more than doubled over the past 15 years in the US.


Footy or beer? No, you can't have both 7 Jun 2016

Olly Wehring

The Euro 2016 football tournament is almost upon us.


Badet Clement celebrates 20 years, and a new type of French consumer 3 Jun 2016

Andy Morton

Just-drinks in is the French wine making region of Languedoc for the 20th anniversary of Badet Clement, one of France's most active wine brand owners.


The brutal truth behind India's temperance movement 25 May 2016

Andy Morton

Some people in India believe alcohol should be more difficult to purchase. Last month, the state of Bihar halted all alcohol sales as its chief minister made good on an election promise.


How to test Heineken's sense of humour 18 May 2016

Olly Wehring

Greetings from Zurich. Here as a guest of Heineken's Amstel brand, I'm due to sit down later today with the group's senior global director for international brands, Walter Drenth.


Which spirits category is the next big thing? 13 May 2016

Lucy Britner

Drinks companies spend a lot of money on trying to predict trends. At last night's Worshipful Company of Distillers City debate, any strategists in the audience got a bit of forecasting for free.


Aperol Spritz - Just the one. A large one? 12 May 2016

Olly Wehring

I'll admit to being partial to an Aperol Spritz now and again, more usually in the summer months, sitting outside, shades on, slowly turning more golden/rusty.


Boston Beer Co "just plain ugly" for TV money man 9 May 2016

Andy Morton

Jim Cramer, the excitable host of stock-picker programme Mad Money on CNBC, turned his attention on US brewers last week, attempting to forecast which has the most potential for investors.


Bartender tip shows softer side to Diageo's World Class cocktail battle 6 May 2016

Andy Morton

This week, Diageo held a UK semi-final for its global World Class cocktail competition.


People want to drink beer in cafes 6 May 2016

Lucy Britner

The rules have changed. The goal posts have... gone?


To the morgue for Thai drink drivers 12 Apr 2016

Lucy Britner

Would the thought of working in a morgue stop you from drink driving?


Heineken plays 'hard' ball in US cider 12 Apr 2016

Andy Morton

You would be forgiven for thinking that the US cider boom is over. Sales growth of as much as 90% in the past few years has shrunk to double figures.


PepsiCo's Johnston's new Twitter role is hard to Tweet 8 Apr 2016

Andy Morton

The drinks industry could do more to benefit from new technology.


Lessons from the past in PepsiCo heir-apparent talk 31 Mar 2016

Andy Morton

The soft drinks world is abuzz today over what an executive shake-up at PepsiCo might mean to on-going speculation over CEO Indra Nooyi's successor.


The argument against sugar tax made simple 30 Mar 2016

Andy Morton

Coca-Cola Enterprises CEO John Brock came out fighting against the UK government's proposed sugar tax, saying he doesn't think it will pass unchanged.


Is Kelsey Grammer building a brewery? 30 Mar 2016

Lucy Britner

It looks like actor Kelsey Grammer is set to become the latest US craft brewer. 


PepsiCo reveals 1893 Pepsi - video 21 Mar 2016

Andy Morton

PepsiCo has unveiled footage of its upcoming soda, Pepsi 1893.


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