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It would appear that the folk at the UK arm of Carlsberg have this year found the 'gimmicky' drawer in the marketing office.
It's a popular grizzle and one I'll admit to having on at least one or two occasions… a day. Why do people post photos of their food and/or drink on to my social media feed?
After a 2014 it'll want to forget, Treasury Wine Estates has some good news.
The garden shed is usually home to some spiders, a lawnmower and a few half-empty paint tins.
Frank Sinatra liked a drink. He was famous for it.
Want to know how to make it to the top of the beverage business? According to Muhtar Kent, it's all about the networking.
A red sticker to a shopper is like a red rag to a bull. And as the masses charge at the deals, UK off licences and supermarkets are finding new and novel ways to entice the herd.
To celebrate its 250th anniversary, Cognac brand Hennessy is trumpeting a virtual time capsule, making a parallel between it and a barrel of Cognac.
Rarely do sponsorship deals pay off so quickly.
I've just got back from New York, where the owner of a successful string of Manhattan bars showed me one of his latest best-sellers.
It's yet another sign that the legal marijuana business is moving closer to the alcohol industry in the US.
Collecting wine is big business – and so is faking it. So, how do you tell your Chateau Lafite from your Chateau La Counterfeit?
Here in London, the second Wine Week has kicked off to coincide with UK wine trade event London Wine Fair.
Commuting in London is a drag. It’s overcrowded, sweaty and rarely goes to plan. In fact, it’s enough to turn a person to drink.
Hot on the heels of Kidnapping Mr Heineken comes news of another explosive episode in beverage history set for the Hollywood treatment.
When it comes to market speculation, a company holds the prerogative to comment or not. Most times it is the latter, but we journalists are always grateful for any quote that we can get.
Carlsberg's Russian unit may be grinding down the gears, but its UK marketing team is proving to be no slouches.
On Monday, 4 May, just-drinks will be closed, as it is a public holiday in the UK.
To London yesterday evening for what turned out to be quite a treat of a whisky tasting.
It seems even 250-year-old Cognac houses want to be like Google these days.
It's not even available on pre-order yet, but Apple's latest piece of kit has already got a breathalyser app.
just-drinks is now closed for the Easter weekend.
Last year was tough for The Coca-Cola Co. So staff in Atlanta won't be pleased to read that Pepsi has overtaken Diet Coke as the no. 2 soda brand in the US.
A bit of football fun for a Friday. Anheuser-Busch InBev has released the ad that will accompany its new Budweiser 'Dream Goal' campaign, that seeks to find the UK's best amateur goal.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New York.
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today.
It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month.
It was a throwaway aside in a conversation about marketing spend.
Today is the tenth anniversary of World Kidney Day.
Perhaps because it's a Friday and I'm a bit hungry, but Pernod Ricard's idea to launch a 'London Steak Awards' backed by its Argentinian wine brand Graffigna seems like clever marketing.
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- Focus - Diageo's FY Performance by Brand
- NPD: Tomatin Contrast, Cù Bòcan
- Challenges remain as Diageo posts flat FY sales
- Bacardi creates Bacardi rum marketing role
- Tesco pulls small carton-size Ribena, Rubicon, Cap
- Whyte & Mackay brings RumChata to UK
- Global gin insights - market data, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
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- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global cachaca insights - market data, product innovation and consumer trends research