Blog: Chris Mercer99p wine - Drinkaware defends the indefensible

Chris Mercer | 23 June 2010

Responsible drinking charity Drinkaware has released a bizarre statement on the possible arrival of sub-GBP1 wine on the UK market.

Frankly, I do not see how selling bottles of wine for GBP0.99 helps anybody. There is no value in this product - not for consumers, not for retail margins, not for producers.

If 99p Stores were to introduce the wine, as has been reported this week, bodies like Drinkaware should seize on the opportunity to grab a piece of moral high ground in the great alcohol debate.

Instead, the industry-funded charity has released what only falls slightly short of a defence of the wine.

"Supply and price are far from the only factors in driving alcohol misuse – demand and attitudes towards alcohol are crucial," Drinkaware CEO Chris Sorek said.

"The UK binge drinking problem needs to be tackled head-on and it is imperative we challenge people’s relationship with alcohol first and foremost."

I agree with both of those statements. But the context is hardly appropriate.


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