Blog: 35+? Check. Lust for Life? Check. Affluent...?
Olly Wehring | 23 June 2006
I went to a Chivas Brothers’ tasting down at their London offices yesterday.
The Pernod Ricard unit’s flagship brand - Chivas Regal - seems very proud of itself at the moment, with last year’s total sales of 3.8m cases continuing its upward trajectory.
I couldn’t help feeling slightly inadequate as I left proceedings, however. All the talk of targeting affluent, 35+ consumers with a desire for life ticked all my boxes, I felt. Clearly, I thought, I’m just the type to live ‘The Chivas Life’.
Although the parting gift of a Chivas wallet designed to hold up to 16 credit cards convinced me that I still had some way to go on this front.
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Here's a round-up of the top stories on just-drinks last week, featuring Coca-Cola Life, Australian Vintage, Pernod Ricard and BrewDog....
- just The Preview - Diageo's FY preliminaries
- Analysis - SABMiller's Australian issues continue
- Focus - SABMiller's Q1 Performance by Region
- PepsiCo to consider more re-franchising - CEO
- PepsiCo find stability but Peltz concerns linger
- Diageo silent over Shuijingfang writedown report
- Diageo's Captain Morgan Facebook ad banned
- Sales, profits fall at Moet Hennessy in H1
- Champagne Nicolas Feuillatte appoints new CEO
- Molson Coors CEO to retire