Blog: Olly Wehring35+? Check. Lust for Life? Check. Affluent...?

Olly Wehring | 23 June 2006

I went to a Chivas Brothers’ tasting down at their London offices yesterday.

The Pernod Ricard unit’s flagship brand - Chivas Regal - seems very proud of itself at the moment, with last year’s total sales of 3.8m cases continuing its upward trajectory.

I couldn’t help feeling slightly inadequate as I left proceedings, however. All the talk of targeting affluent, 35+ consumers with a desire for life ticked all my boxes, I felt. Clearly, I thought, I’m just the type to live ‘The Chivas Life’.

Although the parting gift of a Chivas wallet designed to hold up to 16 credit cards convinced me that I still had some way to go on this front.


BLOG

Make way craft, here come the indie brewers

Could it happen? According to this report, a section of the beer community wants to ditch the word craft. They prefer instead the term “Indie” for brewers they believe follow the enlightened path of t...

BLOG

Kent's dire warning puts Coca-Cola woes in the shade

The global elite were in Switzerland last week for the World Economic Forum in Davos, the annual corporate huddle for the rich and powerful. The CEO of The Coca-Cola Co, Muhtar Kent, was there too, de...

BLOG

PepsiCo wakes up and smells the latte

With The Coca-Cola Co stealing yesterday's limelight with its new united marketing strategy for brand Coke yesterday, a Forbes interview with PepsiCo North America Beverages' new CMO, Seth Kaufman, sl...

BLOG

Coke Life threatens Coca-Cola's united front

It is a bold attempt to regain a measure of control in the ever-spiraling debate about sugar. But will The Coca-Cola Co's new marketing strategy - which for the first time ties all of the Coke family ...

just-drinks homepage



Forgot your password?