Olly Wehring

35+? Check. Lust for Life? Check. Affluent...?

By: Olly Wehring - 23 June 2006 08:58

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I went to a Chivas Brothers’ tasting down at their London offices yesterday.

The Pernod Ricard unit’s flagship brand - Chivas Regal - seems very proud of itself at the moment, with last year’s total sales of 3.8m cases continuing its upward trajectory.

I couldn’t help feeling slightly inadequate as I left proceedings, however. All the talk of targeting affluent, 35+ consumers with a desire for life ticked all my boxes, I felt. Clearly, I thought, I’m just the type to live ‘The Chivas Life’.

Although the parting gift of a Chivas wallet designed to hold up to 16 credit cards convinced me that I still had some way to go on this front.

Comments on this blog post

1 credit card, 15 Exclusive club membership cards, duh!

 

Murray Mackellar, Australia

Space for 16 credit cards means an awful lot of borrowing - not so much life on the edge as over the edge

 

Robin Joy, United Kingdom

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