Blog: 35+? Check. Lust for Life? Check. Affluent...?
Olly Wehring | 23 June 2006
I went to a Chivas Brothers’ tasting down at their London offices yesterday.
The Pernod Ricard unit’s flagship brand - Chivas Regal - seems very proud of itself at the moment, with last year’s total sales of 3.8m cases continuing its upward trajectory.
I couldn’t help feeling slightly inadequate as I left proceedings, however. All the talk of targeting affluent, 35+ consumers with a desire for life ticked all my boxes, I felt. Clearly, I thought, I’m just the type to live ‘The Chivas Life’.
Although the parting gift of a Chivas wallet designed to hold up to 16 credit cards convinced me that I still had some way to go on this front.
No sooner had Anheuser-Busch InBev taken a gentle pop at the craft beer segment during February's Super Bowl, than the world's largest brewer has challenged the sub-category's target market in New Yor...
A few wry grins will have been raised in the offices of Dr Pepper Snapple Group today. ...
It is with great sadness that I announce that just-drinks' deputy editor, James Wilmore, will be leaving us next month....
It was a throwaway aside in a conversation about marketing spend....
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