Blog: Chris Brook-Carter1936 and all that

Chris Brook-Carter | 10 September 2003

The idea that someone would actually produce a range of wines for the popular market adorned with images of Hitler with names such as Fuherwein and Sieg Heil is almost too ridiculous to be believed, but there they are for all to see. The images have been too much for the German government, which has asked for an investigation into whether they break EU laws on inciting racism.
You would think, given the subject matter, that the owner Alessandro Lunardelli should also be investigated, to make sure he has a full set of marbles. But apparently the wines have been a "great marketing success".
Perhaps given the press interest they have generated (I have spotted reports from the US to Taiwan) I should not be surprised.
Though I am at pains to add to any "success", these labels really do have to be seen to be believed. So to view the labels go to http://www.vinilunardelli.it/ and look for the historical range.
By the way, a colleague and I were discussing this morning how strange it was that the Hitler label should have provoked so much indignation while its sister wine, the attractively labelled Stalin brand should have passed by almost unmentioned. Stalin was a mass murderer on equal scale to Hitler, recognised as just as brutal and evil, yet his image never generates the offence his German counterpart does.

BLOG

Indra Nooyi - a bare-footed hippie maybe, but don't call her company Pepsi

I'd imagine the term "hippie" is rarely used in a positive way in business circles. ...

BLOG

Westons competition lands Peter the story of his life

Peter Hardee claims he drinks Henry Westons Vintage Cider because it's just like himself - “nice and mature”....

BLOG

The man with the golden lager - is Bond still working for Heineken?

It has been about two years since Heineken sponsored the 23rd James Bond movie, Skyfall. Remember when the brewer scored a huge marketing coup by arranging a scene in which the British super spy takes...

BLOG

Bowmore a smash hit in royal ship launch

Part of a sainted tradition or a waste of a perfectly good whisky? That was the question some may have been asking when Queen Elizabeth II launched the Royal Navy's newest vessel in Scotland today (4 ...

just-drinks homepage



Forgot your password?