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- Functional Beverages - US - September 2009
The functional drinks market exhibited hefty growth till the onset of the recession, but showed signs of distress amid ongoing difficult economic environment....
Sep 2009
- £ 1995.00
- Alcohol Ready to Drink (RTDs) - UK - September 2009
While FABs (Flavoured Alcoholic beverages) grew the alcoholic RTD (Ready-to-drink) sector exponentially during the late 90s, the landscape of the alcoholic market has since led to their equally sharp ...
Sep 2009
- £ 1500.00
- Drinks NPD - Spain - August 2009
New product development in the Spanish drinks markets reflects changing consumer demands, which have moved towards greater health orientation and value for money. Spaniards’ changing drinking habits f...
Aug 2009
- £ 495.00
- Drinks NPD - Italy - August 2009
The economic downturn has had a major effect on the review markets. Sales of alcoholic drinks, which were already in decline, have plummeted further, especially in the on-trade channels. Sales of beer...
Aug 2009
- £ 495.00
- Drinks NPD - Germany - August 2009
Although Germans are relatively receptive to new products and brands, economic uncertainty, coupled with an ageing population limits the scope for new launches. Suppliers are responding with NPD claim...
Aug 2009
- £ 495.00
- Drinks NPD - France - August 2009
The beverage industry has responded with great resourcefulness to changes in French attitudes towards drink, brought about by growing health concerns and financial worries. This is especially true of ...
Aug 2009
- £ 495.00
- Spirits - US - August 2009
The recession is driving some subtle, and not so subtle, changes in consumer behavior. Indeed, in virtually every category of consumer packaged goods, evidence of lifestyle change and adaptive behavio...
Aug 2009
- £ 1995.00
- Seasonal Drinking - UK - August 2009
While seasonality does have some influence in consumer alcohol purchase decisions, its role is more limited than might be expected given that seasonality is a recurring theme of drinks advertising....
Aug 2009
- £ 1500.00
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