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• Probiotic juice: five key strategy lessons from Europe and the US
  This report – the only one of its kind on probiotic juice strategy - is written for anyone trying to develop an effective strategy for their company. It provides executives in marketing, technical, in...
  Oct 2009 - £ 190.00

• Marketing Kids’ Healthy Beverages: Ten key case studies (download)
  In the market for kids’ foods and drinks, it’s in beverages that you will find the most examples of success – and some of the smartest innovations. For any company, large or small, looking to create a...
  Aug 2009 - £ 305.00

• Energy shots: birth of a new premium-priced, high-growth category
  Such is the value to mainstream consumers of the proposition of a daily dose of energy with no added sugar that in the US alone this new category has soared to over $350 million in retail sales in les...
  Jul 2009 - £ 190.00

• Failures in Functional Foods & Beverages and what they reveal about success
  The functional foods market is a tough one. Success with a new product or ingredient in this harsh and demanding market is very rare. In fact, failure is far more common than success and most products...
  May 2009 - £ 190.00

• Healthy snacks and beverages for kids
  For any company, large or small, looking to create a successful health proposition in kids snacks and snack beverages, this report sets out practical steps that any company can easily take to create n...
  Sep 2008 - £ 160.00

• Anlene: What makes the world’s biggest bone health brand so successful?
  Positioned as “the expert in bone nutrition”, New Zealand dairy giant Fonterra’s Anlene brand is the biggest bone-health brand in the world....
  Sep 2008 - £ 80.00

• Cranberries: How Ocean Spray made them the world’s most successful superfruit
  Cranberries’ rise to success as “the original superfruit” is well-known. Less well-understood is that cranberry sales actually declined for several years. That decline was turned around by a focus on ...
  Sep 2008 - £ 80.00

• Innocent Drinks - What makes Europe’s fastest-growing smoothie brand so successful?
  For any company, large or small, looking to create a successful health proposition the story of the meteoric rise of smoothie makers Innocent Drinks shows what can be achieved in a tough, highly compe...
  Aug 2008 - £ 80.00

• Successful Superfruit Strategy – How to build a superfruit business (download)
  Superfruits are the product of a strategy, not something you find growing on a tree....
  Jun 2008 - £ 160.00

• Probiotics: Successful Strategies from the Global Marketplace
  This report is written for anyone trying to develop an effective strategy in the challenging and fast-changing area of probiotics....
  Apr 2008 - £ 160.00