REPORT COVERAGE

This report reviews characteristics, trends and developments over the 2003 to 2009 period in the beer market and industry of the People's Republic of China, and gives forecasts of market performance to 2015. The emphasis is on the retail market and the major industry players.

The report covers the following sectors:
· Standard lagers;
· Draft beers;
· Other beers.

KEY REPORT FEATURES

This recently updated report includes:
· An overview of China's total food market with sales statistics up to 2009;
· The total value and volume of the retail and HoReCa beer market up to 2009;
· The value and volume of retail and HoReCa beer sales, including by product sector, up to 2009;
· Volume & value forecast the beer market in China up to 2015;
· The beer market background and current issues;
· Marketing & distribution;
· Production and international trade data up to 2009;
· SWOT analysis
· Key manufacturer profiles
· Key contacts & trade events;
· Overview of China's demographics and macroeconomics.

Executive Summary

The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government.

China is the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly.

China is a complex market, varying widely from region to region. Indeed, the country can be described as a collection of regional markets, with very few companies able to operate at a truly national level.

The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves.

Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China is continue to rise but the development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market has switched from simply achieving national and regional volume capacity to fill the market, towards developing national and regional brand share.

To this end, the consolidation in the industry continues, and this increasingly means significant mergers and acquisitions between leading players in the market.

INTRODUCTION
Report Coverage
Executive Summary
China's Retail Statistics: A Cautionary Note
The Problems With Chinese Retail Data?
Abbreviations Used
Other Access Asia Reports of Possible Interest
Free Weekly Online Newsletter and Subscription Journals

1 CHINA'S BEER MARKET
1.1 Overview
1.2 China's Total Food & Beverage Market
1.2.1 Total Food Market: Food & Non-food Sales
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*
1.2.2 Total Food Market: Food/Non-food Sales Split
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*
1.2.3 Total Food Market: Urban and Rural Split
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
1.2.4 Total Food Market: The Trends
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-20
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/20
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
1.2.5 Total Food Market: Urban Value Trends
Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
1.2.6 Total Food Market: Rural Value Trends
Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-200
1.3 China's Beer Market
1.3.1 The Beer Market: Total Market Size
Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth, 2003-20
Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-20
1.3.2 The Beer Market: Total Market Retail/HoReCa Split
Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2003-20
1.3.3 The Beer Market: Total Market Growth
Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2003-20
1.3.4 The Beer Market: Per Capita Consumption
Table 1.10 PER CAPITA BEER CONSUMPTION VOLUME BY COUNTRY, 20
Table 1.11 PER CAPITA BEER CONSUMPTION VOLUME IN MAJOR NATIONS, 20
Table 1.12 PER CAPITA CONSUMER MARKET FOR BEER IN CHINA, 2003-20
1.3.5 The Beer Market: Food Market Significance
Table 1.13 BEER SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2003-20
1.4 Retail Sector Breakdown
1.4.1 Retail Sector Breakdown: Sector Values & Volumes
Figure 1.3: Total Beer Market Retail Volume & Value Sales Growth, 2003-20
Table 1.14 THE RETAIL MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-20
Figure 1.4: Total Beer Market Retail US$ Value Sales Growth, 2003-20
1.4.2 Retail Sector Breakdown: Sector Shares
Table 1.15 % BREAKDOWN OF THE RETAIL MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2003-2009
1.4.3 Retail Sector Breakdown: Annual Growth Rates
Table 1.16 % ANNUAL GROWTH OF THE RETAIL MARKET FOR BEER IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
1.5 HoReCa Sector Breakdown
1.5.1 HoReCa Sector Breakdown: Sector Values & Volumes
Figure 1.5: Total Beer Market HoReCa Volume & Value Sales Growth, 2003-200
Figure 1.6: Total Beer Market HoReCa US$ Value Sales Growth, 2003-200
Table 1.17 THE HORECA MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-200
1.5.2 HoReCa Sector Breakdown: Sector Shares
Table 1.18 % BREAKDOWN OF THE HORECA MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2003-200
1.5.3 HoReCa Sector Breakdown: Annual Growth Rates
Table 1.19 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-200
Table 1.20 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-200
1.6 Urban & Rural Sales of Beer in China
1.6.1 Urban & Rural Market: Total Sales
Table 1.21 THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL SALES IN CHINA, 2003-20
1.6.2 Urban & Rural Market: Growth Rates
Table 1.22 % GROWTH OF THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL MARKETS IN CHINA, 2003-20
1.7 Market Shares
1.7.1 Market Shares: Leading Brewer Brand Shares
Table 1.23 CHINA 5-YEAR LEADING BREWER NATIONAL BEER VOLUME MARKET SHARE, 2004-20
1.7.2 Market Shares: Global Brand Shares
Table 1.24 GLOBAL TOP-20 BEER BRAND TABLE BY VOLUME SHIPMENTS, 2003/20
Table 1.25 WORLD'S TOP 10 BEER BRANDS IN 2007*
Table 1.26 WORLD'S TOP 10 BEER BRANDS IN 2007-20
1.8 Prices
1.8.1 Prices: Retail Price Indices
Table 1.27 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005-20
Table 1.28 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-20
1.8.2 Prices: Average Unit Values
Table 1.29 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2003-2009
Table 1.30 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2003-2009
1.8.3 Prices: Selected Product Prices
Table 1.31 RETAIL PRICES OF SELECTED SNOW BEER, DECEMBER 2009
Table 1.32 RETAIL PRICES OF SELECTED TSINGTAO BEER, DECEMBER 200
Table 1.33 RETAIL PRICES OF SELECTED YANJING BEER, DECEMBER 200
Table 1.34 RETAIL PRICES OF SELECTED SUNTORY BEER, DECEMBER 200
Table 1.35 RETAIL PRICES OF SELECTED BUDWEISER & HARBIN BEER, DECEMBER 200
Table 1.36 RETAIL PRICES OF SELECTED CARLSBERG BEER, DECEMBER 200
Table 1.37 RETAIL PRICES OF SELECTED REEB, TIGER & HEINEKEN BEER, DECEMBER 200
Table 1.38 RETAIL PRICES OF SELECTED KIRIN & ASAHI BEER, DECEMBER 200
Table 1.39 RETAIL PRICES OF SELECTED IMPORTED BEER, DECEMBER 200
1.9 OUTLOOK
1.9.1 Outlook: Forecast Trends
1.9.2 Outlook: Total Market Size In Value Terms
Table 1.40 FORECAST TOTAL VALUE MARKET FOR BEER IN CHINA, 2010-20
1.9.3 Outlook: Total Volume Market Size
Table 1.41 FORECAST TOTAL VOLUME MARKET FOR BEER IN CHINA, 2010-
1.9.4 Outlook: Total Market by Retail/HoReCa Split
Figure 1.7: Forecast Beer Volume & Value Sales Growth by Sales Channel, 2010-
Table 1.42 FORECAST BEER CONSUMPTION & EXPENDITURE BY DISTRIBUTION (RETAIL/HORECA) SPLIT IN CHINA, 2010-
1.9.5 Outlook: Retail Sector Values & Volumes
Figure 1.8: Forecast Beer Volume & Value Sales Growth by Sector, 2010-
Table 1.43 FORECAST CONSTANT 2009 VALUE & VOLUME SALES OF BEER BY SECTOR IN CHINA, 2010-
1.9.6 Outlook: Retail Sector Breakdown
Table 1.44 FORECAST % VALUE & VOLUME SALES BREAKDOWN OF BEER BY SECTOR IN CHINA, 2010-
1.9.7 Outlook: Retail Sector Growth
Table 1.45 FORECAST ANNUAL % VALUE & VOLUME SALES GROWTH OF BEER BY SECTOR IN CHINA, 2010-
1.10 Current Issues
1.10.1 Drink Driving Crackdown
1.10.2 Private Label
Table 1.46 CHINA TOP-100 RETAILER'S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
1.10.3 Retailing Development Project
Table 1.47 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
Table 1.48 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
Table 1.49 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 200
Table 1.50 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 200
Table 1.51 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 200
Table 1.52 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-200
Table 1.53 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 200

2 MARKETING & DISTRIBUTION
2.1 Marketing & Advertising
2.1.1 Marketing & Advertising: Trends
Conventional Media Advertising
Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-20
Online Advertising
Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-20
2.1.2 Marketing & Advertising: Leading Advertised Product Categories
Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 20
2.1.3 Marketing & Advertising: Leading Advertised Brands
Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-20
2.1.4 Marketing & Advertising: Leading Advertisers
Table 2.5 CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
Table 2.6 CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
Table 2.7 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
Table 2.8 CHINA'S TOP TEN ADVERTISERS BY ADSPEND, 1Q 200
Table 2.9 TOP 20 ALCOHOLIC DRINKS ONLINE ADVERTISERS, 200
2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
Table 2.10 PRIME-TIME ADVERTISING AUCTION ON CHINA'S CCTV, 2000-20
2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
Age & Location
Table 2.11 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 200
Quality Versus Image
Table 2.12 FACTORS DETERMINING BRAND CHOICES IN CHINA, 200
Local Versus Foreign
Table 2.13 BRAND PREFERENCES IN CHINA, 200
"Chameleon" Brands
Table 2.14 TOP CHAMELEON BRANDS IN CHINA, 200
2.1.7 Marketing and Advertising in China: Brand Equity
2.1.8 Marketing & Advertising: Emerging Local Brands
Table 2.15 CHINA'S MOST VALUABLE BRANDS, 2008/20
Table 2.16 CHINA'S MOST VALUABLE BRANDS, 20
2.1.9 Marketing & Advertising: Pricing Issues
Table 2.17 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 20
Table 2.18 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 20
2.1.10 Marketing & Advertising: Online Sales
Table 2.19 PER CAPITA ONLINE SHOPPING VALUE, 2003-20
Table 2.20 SITES PREFERRED BY ONLINE SHOPPERS, 20
Table 2.21 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 20
Table 2.22 TOP ONLINE SHOPPING TRANSACTION BY REGION, 20
Table 2.23 TOP REASONS FOR NOT SHOPPING ONLINE, 20
2.1.11 Marketing & Advertising: Pricing Issues
Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
Table 2.15 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 200
2.1.12 Marketing & Advertising: Beer Advertising and Promotion
2.1.13 Marketing & Advertising: Olympic Sponsorship a Waste of Money?
Table 2.16 TOP FIVE OLYMPIC SPONSORS & TOP TEN LOCAL COMPANIES ASSOCIATED WITH THE OLYMPICS, 200
2.1.14 Marketing & Advertising: China Beer Festivals
2.2 Consumers
2.2.1 Consumer Profile: Broad Consumer Trends
2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile
Suburbs
Table 2.17 AVERAGE PRICE DIFFERENCES BETWEEN DOWNTOWN AND SUBURBS IN SHANGHAI AND BEIJING, Q2 200
2.2.3 Consumer Profile: Women Beer Consumer
Table 2.18 SURVEY ON FEMALE AND BEER CONSUMPTION,
Table 2.19 SURVEY ON FEMALE AND FUTURE BEER CHOICE,
2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption
2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns
2.2.7 Consumers: Beer Packaging
2.3 Retail Distribution
2.3.1 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet
Table 2.20 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2001-200

3 SOURCES OF SUPPLY
3.1 Beer Industry
3.1.1 Beer Industry: Production Volume
Table 3.1 BEER OUTPUT BY PROVINCE, 2004-200
Table 3.2 SHARE OF BEER OUTPUT BY PROVINCE, 2004-200
Table 3.3 CHINA SHARE OF GLOBAL BEER OUTPUT, 2000-200
3.1.2 Beer Industry: Industry Manufacturers & Revenue
Table 3.4 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1996-200
3.1.3 Beer Industry: Industry Revenue & Profit
Table 3.5 BEER INDUSTRY REVENUE & PROFIT COMPARED, 1996-200
3.1.4 Beer Industry: Leading Listed Brewer Revenues
Table 3.6 TOP-5 LISTED BREWER REVENUES (BEER ONLY), 2004-2008 & 1H2008-1H200
Table 3.7 TOP-5 LISTED BREWER REVENUES (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H200
3.1.5 Beer Industry: Leading Listed Brewer Operating Profit
Table 3.8 TOP-5 LISTED BREWER OPERATING PROFITS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H200
Table 3.9 TOP-5 LISTED BREWER OPERATING PROFIT MARGINS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H200
3.1.6 Beer Industry: Leading Listed Brewer Net Profit
Table 3.10 TOP-5 LISTED BREWER NET PROFITS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H200
Table 3.11 TOP-5 LISTED BREWER NET PROFIT MARGINS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H20
3.1.7 Beer Industry: Leading Listed Brewer Sales Volume
Table 3.12 TOP-5 LISTED BREWER BEER SALES VOLUMES, 2004-2008 & 1H2008-1H20
Table 3.13 TOP-5 LISTED BREWER AVERAGE SELLING PRICES, 2004-2008 & 1H2008-1H20
3.2 Beer Import & Export - Volume
3.2.1 Beer Import & Export: Volume
Table 3.14 CHINA BEER IMPORT & EXPORT VOLUME & GROWTH, 2000-20
3.2.2 Beer Import & Export: Import Volume Breakdown By Country
Table 3.15 CHINA BEER IMPORT VOLUME & GROWTH BY COUNTRY, 2000-2009
Table 3.16 % BREAKDOWN OF CHINA BEER IMPORT VOLUME BY COUNTRY, 2000-2009
3.2.3 Beer Import & Export: Export Volume Breakdown By Country
Table 3.17 CHINA BEER EXPORT VOLUME & GROWTH BY COUNTRY, 2000-200
Table 3.18 % BREAKDOWN OF CHINA BEER EXPORT VOLUME BY COUNTRY, 2000-200
3.3 Beer Import & Export - Value
3.3.1 Beer Import & Export: Value
Table 3.19 CHINA BEER IMPORT & EXPORT VALUE & GROWTH, 2000-200
3.3.2 Beer Import & Export: Import Value Breakdown By Country
Table 3.20 CHINA BEER IMPORT VALUE & GROWTH BY COUNTRY, 2000-200
Table 3.21 % BREAKDOWN OF CHINA BEER IMPORT VALUE BY COUNTRY, 2000-200
3.3.3 Beer Import & Export: Export Value Breakdown By Country
Table 3.22 CHINA BEER EXPORT VALUE & GROWTH BY COUNTRY, 2000-200
Table 3.23 % BREAKDOWN OF CHINA BEER EXPORT VALUE BY COUNTRY, 2000-200
3.4 Beer Average Unit Value - Import & Export
3.4.1 Beer Average Unit Value: Import & Export
Table 3.24 CHINA BEER AVERAGE UNIT VALUE & GROWTH, 2000-200
3.4.2 Beer Average Unit Value: Import Breakdown By Country
Table 3.25 CHINA BEER IMPORT AVERAGE UNIT VALUE BY COUNTRY, 2000-200
3.4.3 Beer Average Unit Value: Export Breakdown By Country
Table 3.26 CHINA BEER EXPORT AVERAGE UNIT VALUE BY COUNTRY, 2000-200
3.5 Hops Import - Volume & Value
3.5.1 Hops Import: Volume & Value
Table 3.27 CHINA HOPS IMPORT VALUE & GROWTH, 2000-200
3.6 Malt Import - Volume & Value
3.6.1 Malt Import: Volume & Value
Table 3.28 CHINA MALT IMPORT VALUE & GROWTH, 2000-200

4 SWOT ANALYSIS
4.1 Strengths
4.2 Weaknesses
4.3 Opportunities
4.4 Threats

5 LEADING COMPANY PROFILES
5.1 Anheuser-Busch InBev NV
5.1.1 Anheuser-Busch InBev: Company Details
5.1.2 Anheuser-Busch InBev: Company Background
5.1.3 Anheuser-Busch InBev: China-based Activities
Table 5.1 ANHEUSER-BUSCH INBEV: LIST OF MOST IMPORTANT FULLY CONSOLIDATED COMPANIES, END-20
5.1.4 Anheuser-Busch InBev: Financial Results
Table 5.2 ANHEUSER-BUSCH INBEV: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
5.1.5 Anheuser-Busch: Company Details
5.1.6 Anheuser-Busch: Company Background
5.1.7 Anheuser-Busch: China-based Activities
5.1.8 Anheuser-Busch: Financial Results
Table 5.3 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2004-2007*
5.1.9 InBev: Company Details
5.1.10 InBev: Company Background
5.1.11 InBev: China-based Activities
Table 5.4 INBEV: ACQUISITION OF LION GROUP BREWERIES
5.1.12 InBev: Financial Results
Table 5.5 INBEV: FINANCIAL RESULTS, 2004-2007*
Table 5.6 INBEV: ASIA-PACIFIC FINANCIAL RESULTS, 2004-2007*
Table 5.7 INBEV: SALES VOLUME, 2004-2007*
5.2 Asia Pacific Breweries Limited (APB)
5.2.1 APB: Company Details
5.2.2 APB: Company Background
5.2.3 APB: China-based Activities
Table 5.8 HEINEKEN-APB (CHINA) PTE LTD.: KEY SUBSIDIARIES & ASSOCIATE COMPANIES, AS OF 8 DECEMBER 200
5.2.4 APB: Financial Results
Table 5.9 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2003/04-2008/09*
5.3 Asahi Breweries Limited
5.3.1 Asahi Breweries: Company Details
5.3.2 Asahi Breweries: Company Background
5.3.3 Asahi Breweries: China-based Activities
Table 5.10 ASAHI BREWERIES LTD.: OVERSEAS BUSINESS & CAPITAL ALLIANCES IN CHINA, AS OF 30 APRIL 2009
5.3.4 Asahi Breweries: Financial Results 10
Table 5.11 ASAHI BREWERIES LTD.: FINANCIAL RESULTS, 2004-2008*
5.4 Beijing Yanjing Brewery Co., Ltd.
5.4.1 Beijing Yanjing Brewery: Company Details
5.4.2 Beijing Yanjing Brewery: Company Background
Table 5.12 BEIJING YANJING BREWERY CO., LTD.: TOP 4 SHAREHOLDERS, END-1H2009
Table 5.13 BEIJING YANJING BREWERY CO., LTD.: BREAKDOWN OF CORE OPERATING REVENUE BY PRODUCT SEGMENT, 2004-2008 & 1H2008-1H2009
Table 5.14 BEIJING YANJING BREWERY CO., LTD.: PRODUCTION & SALES VOLUME & MARKET SHARE, 2004-2008 & 1H2008-1H2009
Table 5.15 BEIJING YANJING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2008
Table 5.16 BEIJING YANJING BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2008
5.4.3 Beijing Yanjing Brewery: Financial Results
Table 5.17 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2006-2008 & 1H2008-1H2009*
Table 5.18 BEIJING YANJING BREWERY CO., LTD.: AS A % OF REVENUE, 2006-2008 & 1H2008-1H2009*
Table 5.19 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2006*
Table 5.20 BEIJING YANJING BREWERY CO., LTD.: AS A % OF REVENUE, 2004-2006*
Yanjing Brewery (Guilin Liquan) Co., Ltd.
Table 5.21 YANJING BREWERY (GUILIN LIQUAN) CO., LTD.: FINANCIAL RESULTS, 2004-2008*
Yanjing Brewery (Baotou Xuelu) Co., Ltd.
Table 5.22 YANJING BREWERY (BAOTOU XUELU) CO., LTD.: FINANCIAL RESULTS, 2004-2008*
5.5 Carlsberg Beweries A/S
5.5.1 Carlsberg: Company Details
5.5.2 Carlsberg: Company Background
5.5.3 Carlsberg: China-based Activities
Table 5.23 CARLSBERG: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA, 2008
5.5.4 Carlsberg: Financial Results
Table 5.24 CARLSBERG: FINANCIAL RESULTS, 2004-2008*
Table 5.25 CARLSBERG: KEY FIGURES FOR ASSOCIATES IN CHINA, 2004-2008*
Table 5.26 CARLSBERG: SALES VOLUME, 2004-2008*
5.7 China Resources Enterprise Ltd.
5.7.1 China Resources Enterprise: Company Details
5.7.2 China Resources Enterprise: Company Background
5.7.3 China Resources Enterprise: China Related Activities
Table 5.27 CHINA RESOURCES SNOW BREWERIES: MAJOR BREWERIES ACQUIRED, FEBRUARY 2006-OCTOBER 200
Table 5.28 CHINA RESOURCES SNOW BREWERIES: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2004-1H200
5.7.4 China Resources Enterprise: Financial Results
Table 5.29 CHINA RESOURCES SNOW BREWERIES: FINANCIAL RESULTS (BEVERAGE DIVISION), 2004-2008 & 1H2008-1H2009*
5.8 Chongqing Brewery Co., Ltd.
5.8.1 Chongqing Brewery: Company Details
5.8.2 Chongqing Brewery: Company Background
Table 5.30 CHONGQING BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 1H200
Table 5.31 CHONGQING BREWERY CO., LTD.: BREAKDOWN OF REVENUE BY REGION, 2007-200
Table 5.32 CHONGQING BREWERY CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE, 2004-2008 & 1H2008-1H200
Table 5.33 CHONGQING BREWERY CO., LTD.: VOLUME SALES, 2004-2008 & 1H2008-1H200
5.8.3 Chongqing Brewery: Financial Results
Table 5.34 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2006-2008 & 1H2008-1H2009*
Table 5.35 CHONGQING BREWERY CO., LTD.: AS A % OF REVENUE, 2006-2008 & 1H2008-1H2009*
Table 5.36 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2006*
Table 5.37 CHONGQING BREWERY CO., LTD.: AS A % OF REVENUE, 2004-2006*
5.10 Fujian Yanjing Huiquan Brewery Co Ltd.
5.10.1 Fujian Yanjing Huiquan: Company Details
5.10.2 Fujian Yanjing Huiquan Brewery: Company Background
Table 5.38 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 1H200
Table 5.39 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: BEER SALES VOLUME & GROSS PROFIT MARGIN, 2004-2008 & 1H2008-1H2009*
5.10.3 Fujian Yanjing Huiquan Brewery: Financial Results
Table 5.40 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
5.11 Guangzhou Zhujiang Brewery Group
5.11.1 Guangzhou Zhujiang Brewery: Company Details
5.11.2 Guangzhou Zhujiang Brewery Group: Company Background
Table 5.41 GUANGDONG ZHUJIANG BREWERY CO., LTD.: KEY BEER SUBSIDIARIES, 20
Table 5.42 GUANGDONG ZHUJIANG BREWERY CO., LTD.: PRODUCTION & SALES VOLUME, 2005-20
5.11.3 Guangzhou Zhujiang Brewery Group: Financial Results
Table 5.43 GUANGDONG ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS, 2005-2007*
Table 5.44 GUANGDONG ZHUJIANG BREWERY CO., LTD.: AS A % OF REVENUE, 2005-2007*
5.12 Heineken NV
5.12.1 Heineken: Company Details
5.12.2 Heineken: Company Background
5.12.3 Heineken: China-Related Activities
Table 5.45 HEINEKEN NV: COMPANIES IN CHINA, 20
5.12.4 Heineken: Financial Results
Table 5.46 HEINEKEN NV: FINANCIAL RESULTS, 2004-2008*
Table 5.47 HEINEKEN NV: FINANCIAL RESULTS, 1H2008-1H2009*
Table 5.48 HEINEKEN NV: GEOGRAPHICAL DISTRIBUTION OF CONSOLIDATED BEER VOLUME, 2007-2008 & 1H2008-1H2009*
5.13 Kingway Brewery Holdings Ltd.
5.13.1 Kingway Brewery Holdings: Company Details
5.13.2 Kingway Brewery Holdings: Company Background
Table 5.49 KINGWAY BREWERY HOLDINGS LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-200
5.13.3 Kingway Brewery Holdings: Financial Results
Table 5.50 KINGWAY BREWERY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2008*
Table 5.51 KINGWAY BREWERY HOLDINGS LTD.: KEY FINANCIAL RESULTS, 1H2008-1H200
Table 5.52 KINGWAY BREWERY HOLDINGS LTD.: AS A PERCENTAGE OF REVENUE, 2004-2008 & 1H2008-1H2009*
5.15 Kirin Holdings Company Ltd.
5.15.1 Kirin Holdings: Company Details
5.15.2 Kirin Holdings: Company Background
5.15.3 Kirin Holdings: China-based Activities
Table 5.53 KIRIN HOLDINGS CO., LTD.: KEY ALCOHOLIC DRINKS SUBSIDIARIES IN CHINA, 20
5.15.4 Kirin Holdings: Financial Results
Table 5.54 KIRIN HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2008*
5.16 San Miguel Hong Kong Brewery Ltd.
5.16.1 San Miguel Hong Kong Brewery: Company Details
5.16.2 San Miguel Hong Kong Brewery: Company Background
5.16.3 San Miguel Hong Kong Brewery: China-based Activities
5.16.4 San Miguel Hong Kong Brewery: Financial Results
Table 5.55 SAN MIGUEL HONG KONG BREWERY LTD.: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
5.17 SABMiller PLC
5.17.1 SABMiller: Company Details
5.17.2 SABMiller: Company Background
5.17.3 SABMiller: China-based Activities
5.17.4 SABMiller: Financial Results
Table 5.56 SABMILLER PLC: FINANCIAL RESULTS, 2004/05-2008/09*
5.18 Suntory Holdings Limited
5.18.1 Suntory Holdings: Company Details
5.18.1 Suntory Holdings: Company Background
5.18.2 Suntory Holdings: China-based Activities
Table 5.57 SUNTORY HOLDINGS: KEY SUBSIDIARIES IN CHINA
5.18.3 Suntory Holdings: Financial Results
Table 5.58 SUNTORY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2008*
5.19 Tsingtao Brewery Company Ltd.
5.19.1 Tsingtao Brewery: Company Details
5.19.2 Tsingtao Brewery: Company History
Table 5.59 TSINGTAO BREWERY CO., LTD.: TOP 5 SHAREHOLDERS, END-1H200
Table 5.60 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY GEOGRAPHICAL REGION, 2007-200
Table 5.61 TSINGTAO BREWERY CO., LTD.: REVENUE FROM PRINCIPAL BUSINESS BY GEOGRAPHICAL MARKETS, 2004-2008 & 1H2008-1H200
Table 5.62 TSINGTAO BREWERY CO., LTD.: CAPITAL EXPENDITURE BY GEOGRAPHICAL REGION, 2004-2008 & 1H2008-1H200
Table 5.63 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY BRAND, 2004-2008 & 1H2008-1H200
Table 5.64 TSINGTAO BREWERY CO., LTD.: SELECTED PROJECTS COMMISSIONED, 2008-20
Table 5.65 TSINGTAO BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES & MALT PLANTS, FEBRUARY 20
Table 5.66 TSINGTAO BREWERY CO., LTD.: EXISTING & NEW BREWERIES/MALT PLANTS, FEBRUARY 20
Table 5.67 TSINGTAO BREWERY CO., LTD.: PRODUCTION COST OF PRINCIPAL OPERATION, 2004-20
5.19.3 Tsingtao Brewery: Financial Results
Table 5.68 TSINGTAO BREWERY CO., LTD.: FINANCIALS RESULTS, 2004-2008 & 1H2008-1H2009*
Table 5.69 TSINGTAO BREWERY CO., LTD.: AS A % OF SALES, 2004-2008 & 1H2008-1H2009*
Table 5.70 TSINGTAO BREWERY CO., LTD.: KEY EXPENSES, 2005-2008

6 CONTACTS
6.1 Associations
6.2.1 Associations Directory: China National Light Industry Council (CNLIC)
6.2.2 Associations Directory: China Food Industry Association
6.2.3 Associations Directory: China Alcoholic Drinks Industry Association (CADA)
6.2.4 Brewing Industry Committee of the China National Food Industry Association

7 RELEVANT TRADE FAIRS & EXHIBITIONS
7.1 China National Sugar & Alcoholic Commodities Fair
7.2 China International Exhibition on Brewery, Beverage & Liquid Packaging
7.3 SAIL China
7.4 China BevTek - International Beverage & Liquid Technology & Material Exhibition
7.5 China International Alcoholic Drinks Expo (CIADE)
7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China
APPENDIX: MARKET BACKGROUND
A.1 Fast Facts
A.2 Regions of China
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
A.3 Demographics
A.3.1 Demographics: Total Population
Table A.1 TOTAL POPULATION, 2003-2009*
A.3.2 Demographics: Population by Location
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003-2009*
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003-2009*
A.3.3 Demographics: Population by Province
Table A.4 POPULATION BY PROVINCE, 2003-2009*
A.3.4 Demographics: Population Density by Province
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2009
A.3.5 Demographics: Population Concentration
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
A.3.6 Demographics: Population by Gender
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003-2009*
A.3.7 Demographics: Population by Age Group
Table A.7 POPULATION BY AGE GROUP, 2003-2009*
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003-2009*
A.4 Consumer Attitudes
A.4.1 Consumer Attitudes: Overview
A.4.2 Consumer Attitudes: Response to Political Change
A.4.2 Consumer Attitudes: Response to Economic Change
A.4.3 Consumer Attitudes: Changes in Lifestyle
Livelihood
Individual loans
Housing
Possessions
Travel
Entertainment
Health and Fitness
Purchasing Influences
Taboos
A.5 Consumer Wealth
A.5.1 Consumer Wealth: GDP and Cost of Living
China's New Middle Class
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/20
Confident Shoppers
Table A.12 GDP AND COST OF LIVING INDEX, 2003-2009*
A.5.2 Consumer Wealth: Provincial GDP
Table A.13 GDP BY PROVINCE, 2003-2009*
A.5.3 Consumer Wealth: GDP Growth by Province
Table A.14 GDP GROWTH BY PROVINCE, 2003-2009*
A.5.4 Consumer Wealth: GDP Per Capita by Province
Table A.15 PER CAPITA GDP BY PROVINCE, 2003-2009*
A.5.5 Consumer Wealth: Concentration of Wealth by Province
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
A.5.6 Consumer Wealth: The Major Cities
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 200
A.6 Households
A.6.1 Households: Overview of Household Conditions
A.6.2 Households: Total Households by Size
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003-2009*
A.6.3 Households: Total households by Urban/Rural Split
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003-2009*
A.6.4 Households: Income Earners Per Household
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003-2009*
A.7 Employment
A.7.1 Employment: Number of Workers by Sector
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002-2008
A.7.2 Employment: Growth by Sector
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002-200
A.7.3 Employment: Number of Workers by Gender
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002-200
A.7.3 Employment: Number of Workers by Habitation
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002-200
A.7.4 Employment: Urban Unemployment
Table A.24 URBAN UNEMPLOYMENT RATES, 2002-200
A.8 Consumer Income
A.8.1 Consumer Income: Average Incomes by Sector
Table A.25 AVERAGE INCOMES BY SECTOR, 2002-200
A.8.2 Consumer Income: Growth by Sector
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002-200
A.8.3 Consumer Income: Average Incomes by Region
Table A.27 AVERAGE INCOMES BY REGION, 2002-200
A.8.4 Consumer Income: Growth by Region
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002-200
A.9 Consumer Market
A.9.1 Consumer Market: Spending Trends
Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*
A.9.2 Consumer Market: Per Capita Consumer Expenditure
Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002-2009*
A.9.3 Consumer Market: Retail Sales and Consumer Spending
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003-2009*
A.9.4 Consumer Market: Urban Income and Spending Compared
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002-200
A.10 Exchange Rates
A.10.1 Exchange Rates: China
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002-20
A.10.2 Exchange Rates: Hong Kong
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002-2009