2009 Wellness & Functional Beverages in the U.S.WHAT WORKS WELL. ~
Exploring marketing activities, trends and issues in this multi-faceted market made up of traditional and newly engineered products, this report covers beverages aiming to aid health as well as quench thirst. It includes coverage of protein drinks and probiotics. 2009 Wellness & Functional Beverages in the U.S.1. THE WELLNESS MARKET IN THE U.S.
Wellness Definition The U.S. Wellness Market • Overview • Sales and Volume • Per Capita Consumption • Dietary Supplements and Functional Foods • The Asian Nutraceutical Market • Regulatory Activities • Organic Foods Exhibits • Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2008 • Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2008 • Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2008 2. THE U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET Wellness and Functional Beverage Market • Overview • Wellness in the Multiple Beverage Marketplace • Sales by Segment • Volume by Segment • Sales by Consumer Benefit Segment • Milk • Bottled Water • Fruit Juice • RTD Tea • Soy Milk • RTD Meal Replacement • Flavored Water • Kombucha • Essence Water • Coconut Water • Sports Beverages • Energy Drinks • Nutrient-Enhanced Drinks • Protein Drinks • Other Functonal Beverages Other Wellness Segments • Gut-Health • Tea • Nutrition Bars Exhibits • U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 • U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 • U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004 – 2008 • U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2003 – 2008 • U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2003 – 2008 • U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2004– 2008 • Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 • Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 • Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 • Wellness and Functional RTD Beverage Market Estimated Volume 2003 – 2008 • Wellness and Functional RTD Beverage Market Share of Volume 2003 – 2008 • Wellness and Functional RTD Beverage Market Change in Volume 2004 – 2008 • Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2003 – 2008 • Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2003 – 2008 • Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2004 – 2008 • U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2003 – 2008 • U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2003 – 2008 • U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2004 – 2008 3. LEADING WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES The Leading Companies Dean Foods Company • Overview • Marketing • Management PepsiCo, Inc. • Overview • Quaker Oats – Overview • Quaker Oats – Marketing • Tropicana – Overview • Tropicana – Marketing • Tropicana – Management • Naked Juice – Overview • Naked Juice – Marketing • Aquafina – Overview • Aquafina – Marketing • Lipton – Overview • Lipton – Marketing • SoBe – Overview • SoBe – Marketing Coca-Cola Company • Overview • Dasani – Overview • Dasani – Marketing • Energy Brands – Overview • Energy Brands – Marketing • Minute Maid – Overview • Minute Maid – Marketing • Fuze – Overview • Fuze – Marketing • Nestea – Overview • Nestea – Marketing • Powerade – Overview • Powerade – Marketing • Full Throttle – Overview • Full Throttle – Marketing Nestle Waters North America • Overview • Marketing Ferolito, Vultaggio & Sons • Overview • Marketing POM Wonderful • Overview • Marketing Honest Tea • Overview • Marketing Millennium Products, Inc. • Overview • Marketing Lifeway Foods • Overview • Marketing Abbott Laboratories • Overview • Marketing NBTY, Inc. • Overview • Marketing Hain Celestial Group, Inc. • Overview • Marketing Hansen Natural Corporation • Overview • Marketing Whole Foods Market Inc. • Overview • Marketing Exhibits • Leading U.S. Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2003 – 2008 • Leading U.S. Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2003 – 2008 • Leading U.S. Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2004 – 2008 4. WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES Wellness and Functional Advertising Spending • Ad Dollars by Segment • Expenditures by Advertiser Exhibits • Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2003 – 2008 • Leading U.S. Wellness and Functional Beverage Segments Share of Advertising Expenditures 2003 – 2008 • Leading U.S. Wellness and Functional Beverage Segments Change in Advertising Expenditures 2004 – 2008 • U.S. Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2003 – 2008 • U.S. Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2003 – 2008 • U.S. Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2004 – 2008 5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE USER The Wellness and Functional Beverage Consumer Exhibits • Demographics of the Bottled Water Consumer 2008 • Demographics of the Ready-to-Drink Tea Consumer 2008 • Demographics of the Sports Beverage Consumer 2008 • Demographics of the Energy Drink Consumer 2008 • Demographics of the 100% Fruit Juice Consumer 2008 6. THE PROJECTED U.S. WELLNESS AND FUNCTIONAL BEVERAGE MARKET Projected Wellness and Functional Beverage Market Exhibits • Projected Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2008 – 2013 • Projected Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2008 – 2013 • Projected Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2008 – 2013 2009 Wellness & Functional Beverages in the U.S.2009 Wellness & Functional Beverages in the U.S.To access the sample report click here To access this sample you must be registered with us. 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