Zenith’s Global Energy Drinks 2009 report provides comprehensive analysis of the world’s leading energy drinks markets. A global market overview provides a full region by region analysis, and regional sections discuss energy drinks trends and consumption patterns in 7 regions.

The report tracks consumption of energy drinks in 57 countries, across 11 years including 6 years historic; plus 5 year forecast to 2013. Also included is a chronology of developments by region throughout 2007 and 2008, ensuring coverage of the latest energy drinks developments.

Zenith's outline findings are that:

* The global energy drinks market grew by 2% in 2008 to reach 3.9 billion litres, up from 2.0 billion in 2003.
* The compound annual growth rate (CAGR) in the 2003-2008 period was 14%.
* Mirroring the fast-paced growth in total energy drinks market volume, consumption per person has likewise risen rapidly reaching 0.8 litres in 2008, up from 0.4 litres in 2003.
* North America is the leading region with a 37% share of global volume, followed by Asia Pacific with 30% share, and West Europe with 15%.
* Asia Pacific was the only region to witness a decline, with volumes falling in 2008 due to a large decline in Thailand.

Zenith's reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Countries covered:
North America: Canada, USA; West Europe: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK; East Europe: Bulgaria, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Ukraine; Latin America: Argentina, Brazil, Chile, Colombia, Mexico, Paraguay, Peru, Uruguay, Venezuela; Asia Pacific: Cambodia, China, India, Indonesia, Japan, Singapore, Thailand; Australasia: Australia, New Zealand; Africa and the Middle East: Algeria, Egypt, Morocco, South Africa, Tunisia, Iran, Israel, Kuwait, Saudi Arabia, Turkey, UAE.

SECTION 1 - GLOBAL ENERGY DRINKS
Global market commentary
Global market analysis
Global forecast

Charts
1. Global energy drinks market, 2003-2008
2. Global energy drinks volume by region, 2003-2008
3. Global energy drinks volume share by region, 2008
4. Global energy drinks consumption per person, 2003-2008
5. Global energy drinks market, 2008-2013
6. Global energy drinks volume by region, 2008-2013
7. Global energy drinks volume share by region, 2013
8. Global energy drinks consumption per person, 2008-2013

Tables
1. Energy drinks consumption by region, 2003-2008
2. Energy drinks consumption change by region, 2003-2008
3. Energy drinks consumption per person by region, 2003-2008
4. Energy drinks consumption per person change by region, 2003-2008
5. Energy drinks consumption by region, 2008-2013
6. Energy drinks consumption change by region, 2008-2013
7. Energy drinks consumption per person by region, 2008-2013
8. Energy drinks consumption per person change by region, 2008-2013
9. Energy drinks consumption ranking, 2003-2013
10. Energy drinks consumption per person ranking, 2003-2013

SECTION 2 - NORTH AMERICA ENERGY DRINKS
North America market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 3 - WEST EUROPE ENERGY DRINKS
West Europe market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 4 - EAST EUROPE ENERGY DRINKS
East Europe market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 5 - LATIN AMERICA ENERGY DRINKS
Latin America market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 6 - ASIA PACIFIC ENERGY DRINKS
Asia Pacific market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 7 - AUSTRALASIA ENERGY DRINKS
Australasia market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 8 - AFRICA ENERGY DRINKS
Africa market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 9 - MIDDLE EAST ENERGY DRINKS
Middle East market commentary
Regional market analysis
Regional forecast
News chronology
Regional developments

Tables
1. Energy drinks consumption by country, 2003-2008
2. Energy drinks consumption change by country, 2003-2008
3. Energy drinks consumption per person by country, 2003-2008
4. Energy drinks consumption per person change by country, 2003-2008
5. Energy drinks consumption by country, 2008-2013
6. Energy drinks consumption change by country, 2008-2013
7. Energy drinks consumption per person by country, 2008-2013
8. Energy drinks consumption per person change by country, 2008-2013
9. Energy drinks consumption ranking, 2003-2013

SECTION 10 - APPENDICES
Appendix 1 - Market definition
Appendix 2 - Symbols and abbreviations